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Healthcare Glossary

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Segment

A selected area or part of a market defined by set characteristics.

A market segment is a sub-set of a market consisting of people or organisations with numerous characteristics that cause them to demand likened product and/or services based on specifics of those products such as price or function.

See also:
Market segmentation
Segmentation
Segmentation strategies

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WE’RE ON A MISSION To enhance patients’ lives through communication that changes behaviour and improves patient health outcomes....

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