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The self-examination carried out by a company before it begins the marketing planning process. Defining at what stage a company exists, allows it to work out specific areas where it needs to target in its strategy.
A Situation analysis commonly refers to the "three c's", which alludes to the three central elements that should be studied:
* Customers
* Companies
* Competitors
These central areas are sometimes broadened to include: "Collaboration", "Company", and "Competitive advantage".
See also:
Marketing plan
Marketing strategy
Mathematical analysis of perception and preference (MAPP), Neuromarketing, Marketing channels, Market leader, Market growth rate, SMART objectives, Market follower, Franchising, Business portfolio, Relative advantage, Penetration pricing, Comparative advertising, Market penetration, Segmentation strategies, Guerrilla marketing,
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