Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Social marketing

The use of marketing techniques to raise awareness of an issue, or change an individual's behaviour to achieve a social good. This can include marketing to promote the use of seatbelts or to follow speed limits.

See also:
Marketing
Sponsorship

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Real Science Communications

Real Science Communications is a scientific centre of excellence, infusing credibility and scientific rigour into the conversations around health and...

Infographics