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Healthcare Glossary
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Socially responsible marketing
An approach to marketing that involves taking the best interests of society into account. An example of SRM is a business that sells alcohol airing TV commercials later at night, so not to appeal to minors, or a publisher that prints on recycled paper. SRM is deemed a key marketing tool within the global market place with greater public awareness of the "greener" alternative in customer choice
Related terms
Blanket coverage, Telesales, Marketing information, Spam, Social marketing, Customer service, Below the line , Non-profit marketing, Brand revitalisation, Personal data, Product differentiation, Customer service programme, Franchising, Global marketing, National Change of Address (NCOA),
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