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Healthcare Glossary
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Socially responsible marketing
An approach to marketing that involves taking the best interests of society into account. An example of SRM is a business that sells alcohol airing TV commercials later at night, so not to appeal to minors, or a publisher that prints on recycled paper. SRM is deemed a key marketing tool within the global market place with greater public awareness of the "greener" alternative in customer choice
Related terms
Marketing myopia, Ansoff Matrix, Perfect competition, Subscriber list, Affinity marketing, Marketing information, Global marketing, Marketing concept, Lead generation, Ad rotation, Market penetration pricing, Market segmentation, Early adopters, Spam, Added value,
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