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Healthcare Glossary
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Spam
Unsolicited bulk e-mail often advertising a product. Spam is flooding the Internet with great quantities of the same message, in an attempt to force the message on viewers who otherwise would not choose to receive it.
See also:
Viral marketing
Search engine marketing (SEM)
Related terms
Institute of Practitioners in Advertising (IPA), Focused Advertising Sampling Technique (FAST) Marketing, Marketing audit, Click through rate (CTR), Market challenger, Customer loyalty, Marketing myopia, Brand management , Media buyer, Banner Ad., Global marketing, One to one marketing (1:1 marketing) , Direct-to-consumer (DTC), Gross Domestic Product (GDP), Unprompted recall,
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