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Healthcare Glossary
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Spam
Unsolicited bulk e-mail often advertising a product. Spam is flooding the Internet with great quantities of the same message, in an attempt to force the message on viewers who otherwise would not choose to receive it.
See also:
Viral marketing
Search engine marketing (SEM)
Related terms
Marketing information, Asset-led marketing, Below the line , Product differentiation, Grey marketing (also called parallel importing), Brand, ACE PR Value, Subscriber list, Day-after recall, Direct mail, Internal analysis, Beta Tests, Marketing audit, Internal Customers, Narrowcasting,
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