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Healthcare Glossary
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Sponsorship
Form of promotion where a company will help fund a publication, event, project, business venture or organisation in return for publicity or goodwill. Also a form of advertising in which an advertiser pays to sponsor a section of web site or publication
See also:
Social marketing
Advertising
Related terms
Contextual marketing, Local advertising, Unsubstantiated claims, Advocacy and support groups, Display advertisement, Promotional plan , Creatives, Digital creative, Double page spread (DPS), Labelling, Direct-to-consumer (DTC), Direct mail, Frequency, Blanket coverage, Fair balance,
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