Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Sponsorship
Form of promotion where a company will help fund a publication, event, project, business venture or organisation in return for publicity or goodwill. Also a form of advertising in which an advertiser pays to sponsor a section of web site or publication
See also:
Social marketing
Advertising
Related terms
Promotional mix, Buying behaviour , Below the line , Ad concept testing, Scamp, Cost-effectiveness (in media/advertising), Circulation, Creative director, Fair balance, Advertising agency's commission, Comparative advertising, Trade advertising, Added value, Collateral PR, Above the line,
COVID-19 Updates and Daily News
Featured jobs
- FDA approves Roche’s Actemra COVID-19 trial
- Early knockback for AbbVie as FDA rejects Allergan eye drug
- Imperial College London to lead major coronavirus home testing programme
- Novartis pulls EU filing for $3.4bn eye therapy Xiidra
- Remdesivir closes in on receiving first EU approval for treatment for COVID-19
- CSL licenses uniQure haemophila B gene therapy in $2bn-plus deal
- Novo Nordisk gets another OK for oral GLP-1 drug Rybelsus
- Margot Hannah, OPEN Health - A personal perspective of LGBT+ and diversity.
- New Japanese approvals include first OK for GSK’s anaemia drug Duvroq
- The impact of COVID-19 on clinical trials
- Webinar: How to price a pharmaceutical product during a global economic recession
- Top 10 Tips for Optimizing Asynchronous Virtual Meetings
PMHub
Havas Life Medicom
We’re a specialist-led, unified communications agency delivering connected healthcare communications, informed through fresh insights, smart thinking and inspired ideas. Our...
Quick links
Infographics
