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Healthcare Glossary
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Sponsorship
Form of promotion where a company will help fund a publication, event, project, business venture or organisation in return for publicity or goodwill. Also a form of advertising in which an advertiser pays to sponsor a section of web site or publication
See also:
Social marketing
Advertising
Related terms
Buying behaviour , Copywriting, Endorsement, European Association of Communications Agencies (EACA), Labelling, Media planning, Advocacy and support groups, Digital creative, Rate card, Advertising, Merchandising, Point-of-purchase displays, Media schedule, Substantiation, Defining Advertising Goals for Measured Advertising Response (DAGMAR),
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