A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Form of promotion where a company will help fund a publication, event, project, business venture or organisation in return for publicity or goodwill. Also a form of advertising in which an advertiser pays to sponsor a section of web site or publication
See also:
Social marketing
Advertising
Buying behaviour , Copywriting, Endorsement, European Association of Communications Agencies (EACA), Labelling, Media planning, Advocacy and support groups, Digital creative, Rate card, Advertising, Merchandising, Point-of-purchase displays, Media schedule, Substantiation, Defining Advertising Goals for Measured Advertising Response (DAGMAR),
We're a leading healthcare strategic communications agency helping pharmaceutical companies adapt fast to improve the lives of patients and healthcare...