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An individual, group, or organisation that has direct or indirect interest in an organization and its action, objectives and policies. Key stakeholders include customers, employees, suppliers and shareholders.
See also:
Stakeholder
Customer
List broker, Disease awareness marketing, Competitor analysis, Customer relationship management (CRM), Customer service, In-Company training, Marketing communications, Affinity marketing, Channels, Ansoff Matrix, Global marketing, Marketing information, Guerrilla marketing, Direct response advertising (DRA), Customer service programme,
A leading global patient-activation group - comprising of a digital insight consultancy, creative activation agency. Our foundations lie in behavioural...