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Healthcare Glossary
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Stakeholder
An individual, group, or organisation that has direct or indirect interest in an organization and its action, objectives and policies. Key stakeholders include customers, employees, suppliers and shareholders.
See also:
Stakeholder
Customer
Related terms
Customer lifetime value (CLV), Relationship marketing, List broker, Contextual marketing, List building, Direct response advertising (DRA), Internal marketing, Subscriber list, Market challenger, Added value, SWOT analysis, Asset-led marketing, Customer loyalty, Social audit, Buzz,
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