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Healthcare Glossary
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Stakeholder
An individual, group, or organisation that has direct or indirect interest in an organization and its action, objectives and policies. Key stakeholders include customers, employees, suppliers and shareholders.
See also:
Stakeholder
Customer
Related terms
Buzz, Ambient media, Labelling, Field marketing, Social marketing, Subscriber list, Beta Tests, Internal Customers, Inducements, Relationship marketing, Direct marketing, Affiliate marketing, Internal analysis, Electronic point of sale (EPOS) system, Contextual marketing,
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