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Healthcare Glossary
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Target audience
A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.
See also:
Demographic data
Marketing
Related terms
Deduping, Marketing audit, Social audit, Export marketing, Added value, Test marketing, Electronic point of sale (EPOS) system, Skimming, Campaign plan, Brand management , Shelf life, Lead generation, Institute of Practitioners in Advertising (IPA), Concept development and testing, Labelling,
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