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Healthcare Glossary

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Target audience

A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.

See also:
Demographic data
Marketing

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We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

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