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Healthcare Glossary
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Target audience
A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.
See also:
Demographic data
Marketing
Related terms
Background, Contextual marketing, Market challenger, Subscriber list, Four Ps, Campaign plan, Field marketing, Labelling, Behavioural targeting, Customer lifetime value (CLV), Territory, Alpha/beta testing, Customer service, Pull promotion, Grey marketing (also called parallel importing),
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The Fishawack Group of Companies is one of the largest independent medical communications and medical marketing specialists, with teams in...
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