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Healthcare Glossary
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Target audience
A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.
See also:
Demographic data
Marketing
Related terms
Non-profit marketing, International marketing, Customer lifetime value (CLV), Full-service agency, Mobile commerce (M-Commerce), Marketing, Advertorial, Competitor analysis, Market development, In-house, External analysis, Strategic business unit (SBU), SWOT analysis, Direct marketing, Industrial marketing,
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