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Healthcare Glossary
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Target audience
A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.
See also:
Demographic data
Marketing
Related terms
Ansoff Matrix, Ambient media, Background, Marketing concept, Coverage, Strategic business unit (SBU), Relationship marketing, Spam, Sales promotion, Market segmentation, Marketing cost analysis, Below the line , Balanced Scorecard, e-Marketing, Clip or Clipping,
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