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Healthcare Glossary
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Target audience
A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.
See also:
Demographic data
Marketing
Related terms
Search engine marketing (SEM), Marketing communications, Campaign plan, Brand, Marketing decision support system (MDSS), Affinity marketing, Skimming, Guerrilla marketing, Telesales, Banner Ad., Collateral PR, Market value added (MVA), Background, Marketing cost analysis, Brand revitalisation,
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Virgo Health is an award-winning global healthcare communications and medical education agency comprising specialists with some of the best skills,...
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