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Healthcare Glossary
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Target audience
A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.
See also:
Demographic data
Marketing
Related terms
Ladder of loyalty, Perfect competition, Campaign, Telesales, Clip or Clipping, McKinsey Seven S's of Management (or 7-S Model), Focused Advertising Sampling Technique (FAST) Marketing, Market penetration pricing, Campaign plan, Alpha/beta testing, Affinity marketing, Gross Domestic Product (GDP), Database marketing, Pull promotion, Four Ps,
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