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A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.
See also:
Demographic data
Marketing
Background, Contextual marketing, Market challenger, Subscriber list, Four Ps, Campaign plan, Field marketing, Labelling, Behavioural targeting, Customer lifetime value (CLV), Territory, Alpha/beta testing, Customer service, Pull promotion, Grey marketing (also called parallel importing),
The Fishawack Group of Companies is one of the largest independent medical communications and medical marketing specialists, with teams in...