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Healthcare Glossary
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Telesales
A form of direct marketing involving soliciting potential customers over the phone. Outside the UK and Ireland, this practice is known as 'telemarketing'. Telemarketing may include pre-recorded sales pitches programmed to be delivered via the phone via automatic dialing. Telemarketing has come into disrepute in more recent years, being regarded as invasive and annoying.
Related terms
Early majority, Banner Ad., Creatives, Inducements, Affiliate marketing, Skimming, Buzz, Deduping, European Foundation for Quality Management (EFQM), Personal data, e-Marketing, Beta Tests, Customer focus, Marketing consultant, Behavioural targeting,
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Fishawack Group of Companies
The Fishawack Group of Companies is one of the largest independent medical communications and medical marketing specialists, with teams in...
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