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Healthcare Glossary
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Telesales
A form of direct marketing involving soliciting potential customers over the phone. Outside the UK and Ireland, this practice is known as 'telemarketing'. Telemarketing may include pre-recorded sales pitches programmed to be delivered via the phone via automatic dialing. Telemarketing has come into disrepute in more recent years, being regarded as invasive and annoying.
Related terms
Mobile commerce (M-Commerce), Social marketing, McKinsey Seven S's of Management (or 7-S Model), Segmentation strategies, Press release, Background, Customer lifetime value (CLV), Balanced Scorecard, Latent demand, Internal marketing, Maintenance strategy, European Foundation for Quality Management (EFQM), Audit, Customer service programme, List building,
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