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Healthcare Glossary

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Telesales

A form of direct marketing involving soliciting potential customers over the phone. Outside the UK and Ireland, this practice is known as 'telemarketing'. Telemarketing may include pre-recorded sales pitches programmed to be delivered via the phone via automatic dialing. Telemarketing has come into disrepute in more recent years, being regarded as invasive and annoying.

See also:
Media mix
Marketing

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