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Healthcare Glossary
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Territory management
A company's strategy in creating and maintaining customers in a specific area.
See also:
Territory
Marketing communications
Related terms
McKinsey Seven S's of Management (or 7-S Model), Labelling, Cost per thousand (CPM), Lead generation, International marketing, Skimming, Customised marketing mix, Deduping, Social marketing, Target audience, Fast Moving Consumer Goods (FMCG), Perfect competition, Customer loyalty, Market segmentation, Early majority,
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