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Healthcare Glossary
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Territory management
A company's strategy in creating and maintaining customers in a specific area.
See also:
Territory
Marketing communications
Related terms
Depth interview, Unplanned cannibalisation, Consumer, Marketing consultant, Gross Domestic Product (GDP), Shelf life, Labelling, i-Coach, Test marketing, Ad concept testing, Relative advantage, McKinsey Seven S's of Management (or 7-S Model), Cost per thousand (CPM), Models (or marketing models), Monopsony,
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