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Healthcare Glossary
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Territory management
A company's strategy in creating and maintaining customers in a specific area.
See also:
Territory
Marketing communications
Related terms
Subscriber list, Corporate governance, List broker, Customer lifetime value (CLV), Relationship marketing, Conjoint analysis, Direct marketing, Marketing objectives, Opportunities to hear (OTH), Marketing myopia, Market challenger, Ad rotation, Customer service, Four Ps, i-Coach,
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