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Healthcare Glossary
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Territory management
A company's strategy in creating and maintaining customers in a specific area.
See also:
Territory
Marketing communications
Related terms
Customer focus, Relative advantage, Brand management , Unplanned cannibalisation, Campaign, Publication planning, Market challenger, Ansoff Matrix, European Foundation for Quality Management (EFQM), Customer service, One to one marketing (1:1 marketing) , Trial stage, Objectives, Internal marketing, Cause-related marketing ,
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