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A stage in a product's development when it is made available to a specific and limited group of customers in order to assess how the product will be accepted in the wider marketplace.
Within marketing and business, a test market is a geographic domain or demographic collection of people used to determine the success rate of a product or service in a projected larger market. This activity takes place prior to releasing the product or service to the public domain. This is done by evaluating a population that is demographically comparable to the suggested target market and conducted in a contained environment away from saturated media advertising, enabling the test to be effective and practical cost-wise.
See also:
Marketing
Demographic data
Focus groups
Social audit, Institute of Practitioners in Advertising (IPA), Growth stage, Models (or marketing models), Asset-led marketing, Lead generation, Internal analysis, Disease awareness marketing, Audit, Consumer, Market leader, Marketing, Gross Domestic Product (GDP), National Change of Address (NCOA), Marketing audit,
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