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Healthcare Glossary
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Unprompted recall
Unprompted recall is a devise used in advertising research to test an individual's ability to recall information about a company's advertisement, product, service or brand without being prompted.
The results of an Unprompted Recall are beneficial to industry when selecting from a selection of brand equity measures, many of which can be acquired easily and at minimal cost.
See also:
Advertising
Ad recall
Advertising Research
Day after Recall
Recognition Tests
Reinforcement Advertising
Brand value
Related terms
Brand strategy, Adaptive scripting, Fair balance, Business strategy , Alpha/beta testing, Click through rate (CTR), Brand reinforcement, Business to business (B2B) , Cognitive dissonance, Cost per acquisition/action (CPA) , Free market economy, Advertising research, Substantiation, Ad tracking research, Drivers,
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