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Unprompted recall
Unprompted recall is a devise used in advertising research to test an individual's ability to recall information about a company's advertisement, product, service or brand without being prompted.
The results of an Unprompted Recall are beneficial to industry when selecting from a selection of brand equity measures, many of which can be acquired easily and at minimal cost.
See also:
Advertising
Ad recall
Advertising Research
Day after Recall
Recognition Tests
Reinforcement Advertising
Brand value
Related terms
European Association of Communications Agencies (EACA), Market positioning, Efficient consumer response (ECR), Added value, Competitive advantage, Cause-related marketing , Recognition tests, Click through rate (CTR), Corporate reputation, Differentiation, Virtual community, Institutional review board (IRB) - pharmacoeconomics, Layout, Recall test, Market share,
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