Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Unprompted recall
Unprompted recall is a devise used in advertising research to test an individual's ability to recall information about a company's advertisement, product, service or brand without being prompted.
The results of an Unprompted Recall are beneficial to industry when selecting from a selection of brand equity measures, many of which can be acquired easily and at minimal cost.
See also:
Advertising
Ad recall
Advertising Research
Day after Recall
Recognition Tests
Reinforcement Advertising
Brand value
Related terms
Crisis management, Sponsorship, Differentiation, Dichotomous question, Brand, Brand revitalisation, Asset-led marketing, Rate card, Big pharma, Buzz, Below the line , ACE PR Value, Emotional selling preposition (ESP), Global brand, Ad recall,
Featured jobs
- Account Manager– Medical Communications
-
(Negotiable - depending on experience)
-
Consultant
-
competitive salary
- Director of Scientific Services, Medical Communications, Six fig...
-
Six figure salary
-
Vice President
-
Competitive Salary Offered
-
Principal Medical Writer
-
£48 - 58, 000 according to skills and experience benefits
- Account Director or Senior Account Director
-
Salary TBC
- Senior Medical Writer, MedComms Agency
-
Salary TBC
- Account Director, Medical Communications & Events
-
£50 - 65, 000 according to skills and experience benefits
Subscribe to our email news alerts
- Moving annual total (MAT)
- Genital herpes vaccine candidate heads for human studies
- Novartis links up with NHS for speedy access to cholesterol drug inclisiran
- Roche's checkpoint inhibitor fails pivotal urothelial cancer trial
- NICE knocks back AstraZeneca's Tagrisso again
- NICE knocks back AstraZeneca's Tagrisso again
- Vyndaqel a bright spot as Pfizer comes under pressure
- Increasing Incidence And Prevalence of Nerve Injuries is Expected to be the Major Factor Driving The Growth Of Nerve Repair And Regeneration Industry
- Cosentyx, Entresto drive topline growth for Novartis in Q4
- EMA begins review of Kite’s CAR-T for mantle cell lymphoma
- Troubled Alkermes eyes November OK for new antipsychotic
- Creating a culture where innovation thrives
No results were found
PMHub
Oxford University Press
Oxford University Press publishes over 100 prestigious, highly cited, and authoritative medical journals, many in collaboration with some of the...
Quick links
Infographics
