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Healthcare Glossary
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Unstructured question
A question used in market research that does not influence the answer of the respondent. Unstructured questions may be used during interviews where questions can be altered or adapted in response to a interviewee's intelligence, knowledge or belief system. As opposed to a structured interview questions are not limited to a pre-set set of answers for a respondent to choose, but alternatively prefer to respond to how each individual person reacts to the question.
See also
Unstructured Observation
Market Research
Tonal Bias
Data Collection
Moderator
Related terms
Response bias, Monopoly, Respondent, Neuromarketing, Focus group moderator, Dichotomous question, Marketing research (MR), Trend analysis, Market development, Advertising agency's commission, Launch, Dog, Advertising research, Research and development (R&D), Consumer,
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