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A question used in market research that does not influence the answer of the respondent. Unstructured questions may be used during interviews where questions can be altered or adapted in response to a interviewee's intelligence, knowledge or belief system. As opposed to a structured interview questions are not limited to a pre-set set of answers for a respondent to choose, but alternatively prefer to respond to how each individual person reacts to the question.
See also
Unstructured Observation
Market Research
Tonal Bias
Data Collection
Moderator
Open ended question, Group dynamics, Ad tracking research, Day-after recall, Grey market, Grey marketing (also called parallel importing), Research proposal, Normative influence, Likert scale, Comparative advertising, Research and development (R&D), Portfolio, Relative market share, Market share, Offensive marketing,