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Healthcare Glossary
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Unsubstantiated claims
Claims used in the promotion of a product or service for which there is no acceptable supporting evidence.
In order to substantiate claims made in promotions of a product or service, industry is required to utilise expert testimony, extrinsic evidence, studies or tests. Preferably promotions, advertisements or marketing of this type should be examined by a relevant lawyer prior to the launch of any promotional material to locate and dispute unsubstantiated claims.
See also:
Counterfeiting
Related terms
Sponsorship, Scamp, Sales promotion, Target audience, Launch, Direct mail, Promotional mix, Pull promotion, Point-of-purchase displays, Merchandising, Push promotion, Advertorial, Added value, e-Sampling, Promotional plan ,
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