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Healthcare Glossary

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Value preposition

The qualities of a good or service to fulfill the needs and wants of a customer. A business's Value Preposition is the key, essential element to a product or service, identified mainly by a customer.

Recognising the value proposition to a business is deemed essential in industry to developing the preliminary stages to establishing the business, then to further expand the business, most commonly in investment strategies.

See also:
Customer satisfaction
Unique selling preposition (USP) 

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