Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Value preposition

The qualities of a good or service to fulfill the needs and wants of a customer. A business's Value Preposition is the key, essential element to a product or service, identified mainly by a customer.

Recognising the value proposition to a business is deemed essential in industry to developing the preliminary stages to establishing the business, then to further expand the business, most commonly in investment strategies.

See also:
Customer satisfaction
Unique selling preposition (USP) 

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
GCI Health

GCI Health is an integrated communications agency designed for and inspired by the ever-changing face of healthcare. In London, we...

Infographics