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Healthcare Glossary

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Viral marketing

The promotion of a product or service through social networks such as YouTube or Twitter. Users are encouraged to share innovative and entertaining promotional activity.

See also:
Social media
Cost per acquisition (CPA)
Cost per click (CPC)
Reciprocal links
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session

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mXm Medical Communications meets the needs of pharmaceutical marketers and medics who require a highly experienced, bespoke service from their...

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