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Virtual community

A community that shares information online. Marketers place key emphasis on campaigns 'going viral' in the present online success rate in retail. It is generally accepted that buyers prefer to purchase good when recommended by fellow buyers, rather than as a consequence to advertising.

See also:
Testimonials
Social Media
Reciprocal links
Ad rotation
Ad impression
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session

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AMICULUM Limited

AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...

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