Most viewed - PMLiVE

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The most viewed healthcare terms

The terms and definitions that have received the most views since we launched the PMliVE Glossary.

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Arm
In clinical trials, one group of participants (an arm of the trial) receives one treatment (drug) while another arm receives a different treatment or placebo. Most randomised trials have two arms, but some have three or even more
DRIP Framework
Differentiate - Reinforce - Inform – Pursuade. This is a marketing communications model
Baseline
1. A known value or quantity against which an unknown is compared with, measured or assessed
2. Information gathered at the beginning of a study from which variations found in the study are measured
3. The initial time point in a clinical trial, just before a participant starts to receive the experimental treatment.
Efficacy
The effect of treatment as measured in the controlled environment of a clinical trial. A drug passes efficacy trials if it is effective at the dose tested and against the illness for which it is prescribed.
Vision
The theme that articulates the nature of the business and its long-term aims and aspirations based upon how management believes the environment will unfold
Formulary
A list of those drugs available for prescription (by NHS Trusts in the UK), reimbursement under a health insurance plan or offered under a capitated or managed care programme, or preferred in a particular clinical setting.
Cohort
A group of individuals with some characteristics in common in epidemiology
Cost-effectiveness league table (healthcare economics)
The league table comprises a list of healthcare interventions in ascending order (from low to high) of their incremental cost-effectiveness ratio (ICER). The ICER is frequently expressed as cost per quality adjusted life year (QALY) gained. If the goal of the healthcare system is to generate as many QALYs as possible, then a cost per QALY league table represents a prioritised list of interventions, from high priority (low cost per QALY) to low priority (high cost per QALY)
Research and development (R&D)
The area of pharmaceuticals which involves identifying and testing chemical compounds to be used in treatments and then making sure those treatments are both effective and safe
Top-of-mind awareness (TOMA)
When a company is among the first an individual thinks of when attempting to purchase a specific type of product or service
Account management
The process by which an agency or supplier manages the needs of a client
Interventions - clinical
Primary interventions being studied: types of interventions are drug, gene transfer, vaccine, behaviour, device, or procedure
ACE PR Value
An industry view that the value of PR is 2.5 times more than that of advertising taking into account the high editorial involvement and content
Asymptomatic
Showing no signs of a disease or infection
Alternative service providers (ASP)
Organisations outside the NHS that provide services to the NHS. Currently they include charitable bodies such as hospices, independent businesses such as BUPA etc… and home nursing services.
Prescribing information
An approved statement of information relating to the side effects, contraindications, and effectiveness of the drug being referred to in promotional material, in line with the requirements of the local market
Environmental set
Comprehensive list of factors that affect an organisation
Lifestyle
The way of life a society, or segment of that society, adheres to. It includes work and leisure activities, and is shaped by interests, attitudes and opinions
Modular training
A system where training is divided into independent modules or units and delivered over an extended period of time
e-Learning
Interactive online tutorials, accessed via the internet or a company intranet