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Healthcare Glossary
Healthcare terms - Market access
- Abbreviated advertisement (UK)
- Ad concept testing
- Adaptive scripting
- Added value
- Adopter categories
- Advertising
- Alpha/beta testing
- American Medical Association (AMA)
- Ansoff Matrix
- Asset-led marketing
- Attitudinal scaling
- Background Factors
- Balanced Scorecard
- Black space
- Blanket coverage
- Boston matrix
- Brand
- Brand extension
- Brand image
- Brand management
- Brand mapping
- Brand reinforcement
- Brand revitalisation
- Brand strategy
- Brand value
- Business plan
- Business portfolio
- Business strategy
- Business to business (B2B)
- Business to consumer (B2C)
- Buzz
- Campaign
- Cartel
- Cash cow
- Channel marketing
- Channel strategy
- Channels
- Cognitive dissonance
- Comparative advertising
- Compassionate use
- Competitive advantage
- Competitor analysis
- Competitors
- Concept boards
- Conjoint analysis
- Consumer
- Convenience sampling
- Corporate fact sheet
- Corporate governance
- Corporate reputation
- Corporate strategy
- Cost leadership
- Cost per click (CPC)
- Cost utility analysis (health economics)
- Cost-effective (healthcare economics)
- Cost-effectiveness (in media/advertising)
- Cost-effectiveness analysis (health economics)
- Cost-effectiveness threshold (health economics)
- Cost-minimisation analysis (CMA)
- Cost–benefit analysis
- Counterfeiting
- Coverage
- Crisis management
- Critical success factors
- Customer focus
- Customer lifetime value (CLV)
- Customised marketing mix
- Decline Stage
- Defining Advertising Goals for Measured Advertising Response (DAGMAR)
- Demand bias
- Demographics
- Depth interview
- Dichotomous question
- Differentiation
- Direct marketing
- Direct response advertising (DRA)
- Direct-to-consumer (DTC)
- Disease awareness marketing
- Distribution
- Diversification
- Dodo
- Drivers
- Economic regulation
- Efficient consumer response (ECR)
- Emotional selling preposition (ESP)
- Environmental scanning
- Environmental set
- Executive summary
- External analysis
- Focus group moderator
- Focus groups
- Focused Advertising Sampling Technique (FAST) Marketing
- Forecasting
- Four Ps
- Franchising
- Free market economy
- Global brand
- Global Health Index
- Global marketing
- Grey market
- Greying, leisured, affluent, middle-aged (GLAM)
- Gross Domestic Product (GDP)
- Growth stage
- Guerrilla marketing
- Health Status Instrument (Pharmacoeconomics)
- Health Status Measure
- Health technology assessment/appraisal (HTA)
- Healthy years equivalent (HYE)
- Horizon scanning
- Infant
- Internal analysis
- Internal marketing
- International marketing
- Key account management
- Key opinion leader (KOL)
- Key performance indicator (KPI)
- Launch
- Launch plan
- Lead generation
- Leader pricing
- Learning curve
- Life cycle (product)
- Lifestyle research
- Likert scale
- List price
- Local advertising
- Long term value (LTV)
- Majority fallacy
- Management by objectives (MBO)
- Market development
- Market entry
- Market entry barrier
- Market follower
- Market forecast
- Market growth rate
- Market leader
- Market niche
- Market penetration
- Market penetration strategy
- Market positioning
- Market segmentation
- Market share
- Market skimming pricing
- Marketing acronyms
- Marketing advantage
- Marketing channels
- Marketing intelligence
- Marketing metrics
- Marketing objectives
- Marketing orientation
- Marketing plan
- Marketing planning
- Marketing strategy
- Marketing strategy
- Mathematical analysis of perception and preference (MAPP)
- Maturation
- McKinsey Seven S's of Management (or 7-S Model)
- Me-too
- Media planning
- Mission statement
- Modelling
- Models (or marketing models)
- Monopoly
- Monopsony
- Multi-brand strategy
- Narrowcasting
- Neuromarketing
- Niche marketing
- Normal distribution
- Objectives
- Offensive marketing
- Oligopsony
- Opinion leader
- Opportunity cost
- Payback period
- PEEST
- Penetrated market
- Penetration pricing
- Personal selling
- PESTLE
- Point of sale (POS)
- Porter's 'Five Forces'
- Portfolio
- Positioning
- Price fixing
- Price maker
- Price taker
- Procurement officer/manager
- Product class
- Product differentiation
- Publication planning
- Reimbursement
- Relative advantage
- Relative market share
- Repositioning
- Respondent
- Segment
- Segmentation
- Segmentation strategies
- Situation analysis
- SMART objectives
- Strategic business unit (SBU)
- Strategic marketing concept
- Substantiation
- Syndicate groups
- Tactical planning
- Terms and conditions of purchase
- Terms and conditions of sale
- Territory management
- Trade barriers
- Unplanned cannibalisation
- Unprompted recall
- Vertical integration
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