Please login to the form below
Healthcare Glossary
Healthcare terms - Market research
- Ad concept testing
- Ad recall
- Ad tracking research
- Adaptive scripting
- Adopter categories
- Adoption curve
- Advertising
- Advertising agency's commission
- Advertising research
- Ansoff Matrix
- Attitudinal scaling
- Background
- Bias
- Boston matrix
- Brand revitalisation
- Cartel
- Cohort
- Comparative advertising
- Competitive advantage
- Competitors
- Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI)
- Conjoint analysis
- Construct
- Consumer
- Convenience sampling
- Coverage
- Data collection
- Data sheet
- Day-after recall
- Decision tree
- Deduping
- Demand bias
- Demographic data
- Demographics
- Depth interview
- Dichotomous question
- Dog
- Drop out
- External analysis
- Focus group moderator
- Focus groups
- Focused Advertising Sampling Technique (FAST) Marketing
- Forecasting
- Franchising
- Grey market
- Grey marketing (also called parallel importing)
- Greying, leisured, affluent, middle-aged (GLAM)
- Group dynamics
- Growth stage
- Guerrilla marketing
- Horizon scanning
- Infant
- International marketing
- Key opinion leader (KOL)
- Knowledge management
- Launch
- Launch plan
- Lifestyle
- Lifestyle research
- Likert scale
- List price
- Local advertising
- Market development
- Market leader
- Market research
- Market segmentation
- Market share
- Marketing acronyms
- Marketing research (MR)
- Mathematical analysis of perception and preference (MAPP)
- Models (or marketing models)
- Moderator
- Moderator guide
- Monopoly
- Motivation research
- Narrowcasting
- Neuromarketing
- Normative influence
- Offensive marketing
- Omnibus survey
- One-on-one interview
- Open ended question
- Open observation
- Order bias
- Pilot programme
- Portfolio
- Post detail survey
- Price fixing
- Product class
- Product differentiation
- Qualitative research
- Quantitative research
- Recognition tests
- Relative advantage
- Relative market share
- Research and development (R&D)
- Research proposal
- Respondent
- Respondent fatigue
- Response bias
- Sample (market research)
- Sampling
- Seeding trial
- Segmentation strategies
- Strategic business unit (SBU)
- Syndicated market research data
- Trend analysis
- Unstructured observation
- Unstructured question
- Variable
- Viewing room
Featured jobs
- Senior Medical Writer, MedComms Agency
-
Salary TBC
- Account Manager– Medical Communications
-
(Negotiable - depending on experience)
-
Vice President
-
Competitive Salary Offered
- Account Director, Medical Communications & Events
-
£50 - 65, 000 according to skills and experience benefits
- Account Director or Senior Account Director
-
Salary TBC
- Director of Scientific Services, Medical Communications, Six fig...
-
Six figure salary
-
Consultant
-
competitive salary
-
Principal Medical Writer
-
£48 - 58, 000 according to skills and experience benefits
Subscribe to our email news alerts
- NantKwest rockets on promising pancreatic cancer data
- Novartis links up with NHS for speedy access to cholesterol drug inclisiran
- Novo Nordisk gets MACE prevention claim for Ozempic in US
- Clovis leapfrogs PARP rivals, filing Rubraca for prostate cancer
- PMEA 2019 Photo Gallery - PMEA
- Communique Awards 2019: Photo Gallery - Communiqué Awards
- My Journey into Medical Communications #LucidLife
- Novartis gets EU approval for multiple sclerosis therapy Mayzent
- J&J wins another label expansion for Darzalex in Europe
- EU grants conditional approval to Roche's lymphoma drug Polivy
- Immuno-oncology, personalised medicine continues to drive pharma sector
- OPEN Health expands offering with the launch of a new Learning & Development specialist team
PMHub
Frontera Group
Welcome to Frontera Group, where our agencies immerse you in the world of the patient...
Quick links
Infographics
