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Healthcare Glossary
Healthcare terms - Market research
- Ad concept testing
- Ad recall
- Ad tracking research
- Adaptive scripting
- Adopter categories
- Adoption curve
- Advertising
- Advertising agency's commission
- Advertising research
- Ansoff Matrix
- Attitudinal scaling
- Background
- Bias
- Boston matrix
- Brand revitalisation
- Cartel
- Cohort
- Comparative advertising
- Competitive advantage
- Competitors
- Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI)
- Conjoint analysis
- Construct
- Consumer
- Convenience sampling
- Coverage
- Data collection
- Data sheet
- Day-after recall
- Decision tree
- Deduping
- Demand bias
- Demographic data
- Demographics
- Depth interview
- Dichotomous question
- Dog
- Drop out
- External analysis
- Focus group moderator
- Focus groups
- Focused Advertising Sampling Technique (FAST) Marketing
- Forecasting
- Franchising
- Grey market
- Grey marketing (also called parallel importing)
- Greying, leisured, affluent, middle-aged (GLAM)
- Group dynamics
- Growth stage
- Guerrilla marketing
- Horizon scanning
- Infant
- International marketing
- Key opinion leader (KOL)
- Knowledge management
- Launch
- Launch plan
- Lifestyle
- Lifestyle research
- Likert scale
- List price
- Local advertising
- Market development
- Market leader
- Market research
- Market segmentation
- Market share
- Marketing acronyms
- Marketing research (MR)
- Mathematical analysis of perception and preference (MAPP)
- Models (or marketing models)
- Moderator
- Moderator guide
- Monopoly
- Motivation research
- Narrowcasting
- Neuromarketing
- Normative influence
- Offensive marketing
- Omnibus survey
- One-on-one interview
- Open ended question
- Open observation
- Order bias
- Pilot programme
- Portfolio
- Post detail survey
- Price fixing
- Product class
- Product differentiation
- Qualitative research
- Quantitative research
- Recognition tests
- Relative advantage
- Relative market share
- Research and development (R&D)
- Research proposal
- Respondent
- Respondent fatigue
- Response bias
- Sample (market research)
- Sampling
- Seeding trial
- Segmentation strategies
- Strategic business unit (SBU)
- Syndicated market research data
- Trend analysis
- Unstructured observation
- Unstructured question
- Variable
- Viewing room
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