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Healthcare Glossary
Healthcare terms - Marketing
- Account management
- Accreditation Council for Continuing Medical Education (ACCME)
- Ad rotation
- Added value
- Adopter categories
- Adoption curve
- Affiliate marketing
- Affinity marketing
- Alpha/beta testing
- Ambient media
- Ansoff Matrix
- Asset-led marketing
- Attitude Awareness Usage Study (AAU)
- Audit
- Background
- Background Factors
- Balanced Scorecard
- Banner Ad.
- Behavioural targeting
- Below the line
- Beta Tests
- Blanket coverage
- Brand
- Brand extension
- Brand image
- Brand management
- Brand mapping
- Brand reinforcement
- Brand revitalisation
- Brand value
- Business to business (B2B)
- Business to consumer (B2C)
- Buying behaviour
- Buzz
- Campaign
- Campaign plan
- Cause-related marketing
- Channel marketing
- Channel strategy
- Channels
- Click tracking
- Clip or Clipping
- Cognitive dissonance
- Collateral PR
- Competitor analysis
- Concept development and testing
- Concordance programme
- Consumer
- Consumer behaviour
- Contextual marketing
- Continuing Medical Education (CME)
- Conversion rate
- Corporate identity
- Cost per acquisition/action (CPA)
- Cost per thousand (CPM)
- Coverage
- Creatives
- Crisis management
- Culture
- Customer
- Customer focus
- Customer lifetime value (CLV)
- Customer loyalty
- Customer relationship management (CRM)
- Customer satisfaction
- Customer service
- Customer service programme
- Customised marketing mix
- Database marketing
- Decline Stage
- Deduping
- Defining Advertising Goals for Measured Advertising Response (DAGMAR)
- Demographic data
- Digital creative
- Direct mail
- Direct marketing
- Direct response advertising (DRA)
- Direct-to-consumer (DTC)
- Disease awareness marketing
- DRIP Framework
- Duplication
- e-Commerce
- e-Marketing
- e-Sampling
- Early adopters
- Early majority
- Efficient consumer response (ECR)
- Electronic point of sale (EPOS) system
- Emotional selling preposition (ESP)
- European Foundation for Quality Management (EFQM)
- Export marketing
- External analysis
- Fast Moving Consumer Goods (FMCG)
- Fax Preference Service (FPS)
- Field marketing
- Focus groups
- Focused Advertising Sampling Technique (FAST) Marketing
- Four Ms
- Four Ps
- Franchising
- Full-service agency
- Global marketing
- Grey market
- Grey marketing (also called parallel importing)
- Gross Domestic Product (GDP)
- Growth stage
- Guarantees and warranties
- Guerrilla marketing
- Hard sell
- i-Coach
- In-Company training
- In-house
- Inducements
- Industrial marketing
- Infiltration marketing
- Institute of Practitioners in Advertising (IPA)
- Internal analysis
- Internal Customers
- Internal marketing
- International marketing
- Key account management
- Knowledge management
- Labelling
- Ladder of loyalty
- Latent demand
- Lead generation
- Lead management
- List broker
- List building
- Long term value (LTV)
- Maintenance strategy
- Market attractiveness
- Market challenger
- Market development
- Market leader
- Market penetration pricing
- Market segmentation
- Market share
- Market value added (MVA)
- Marketing
- Marketing acronyms
- Marketing audit
- Marketing communications
- Marketing concept
- Marketing consultant
- Marketing cost analysis
- Marketing decision support system (MDSS)
- Marketing information
- Marketing mix
- Marketing myopia
- Maturation
- McKinsey Seven S's of Management (or 7-S Model)
- Media mix
- Mobile commerce (M-Commerce)
- Models (or marketing models)
- Narrowcasting
- National Change of Address (NCOA)
- Non-profit marketing
- Offensive marketing
- One to one marketing (1:1 marketing)
- Opportunities to hear (OTH)
- Peer to peer (P2P) marketing
- Perfect competition
- Personal data
- Point of sale (POS)
- Press release
- Product differentiation
- Reciprocal links
- Relationship marketing
- Relative advantage
- Routine response behaviour
- Search engine marketing (SEM)
- Segmentation strategies
- Shelf life
- Skimming
- Social audit
- Social marketing
- Social media
- Socially responsible marketing
- Spam
- Special interest groups
- Stakeholder
- Strategic business unit (SBU)
- Subscriber list
- SWOT analysis
- Target audience
- Telesales
- Territory
- Territory management
- Test marketing
- Trial stage
- Value preposition
- Viral marketing
- Virtual community
COVID-19 Updates and Daily News
Featured jobs
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- Mesoblast expands compassionate use COVID-19 programme
- FDA approves Roche’s Actemra COVID-19 trial
- Sinovac reveals positive preliminary data for COVID-19 vaccine
- Communiqué Awards 2020: Results
- GSK and Clover’s COVID-19 vaccine starts clinical trials
- Porter Novelli wins first Best Use of Data Visualisation Award at Communiqué 2020
- Gilead reports remdesivir cuts risk of death in severe COVID-19 patients
- Intelligence that redefines success
- New data reinforces safety profile of Roche’s Hemlibra
- Tecentriq misses the mark in advanced ovarian cancer
- DEMAND DIVERSITY REPORT 02: Why is the LGBTQ+ community facing poorer health outcomes due to COVID-19?
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