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Healthcare Glossary
Healthcare terms - Public relations
- (Chartered) Institute of Public Relations (IPR)
- Above the fold
- Above the line
- ACE PR Value
- Advertising
- Advertising agency's commission
- Advocacy
- Advocacy and support groups
- Alpha/beta testing
- Ambient media
- Background
- Below the line
- Channels
- Collateral PR
- Column inches
- Corporate identity
- Corporate reputation
- Corporate social responsibility (CSR)
- Cost-effectiveness (in media/advertising)
- Cost–benefit analysis
- Coverage
- Crisis management
- Customer satisfaction
- Direct response advertising (DRA)
- Duplication
- Efficient consumer response (ECR)
- Exclusive
- Feature article
- Full-service agency
- In-house newspaper/magazine
- Internal relations officer (IRO)
- International Public Relations Association (IPRA)
- Lobby firm
- Media mix
- Media planning
- Narrowcasting
- Negative demand
- Opportunities to see (OTS)
- Press release
- Public relations
- Reach
- Testimonials
- Tonal bias
- Tone of the media
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