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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

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  • Account management
    The process by which an agency or supplier manages the needs of a client
  • e-Learning
    Interactive online tutorials, accessed via the internet or a company intranet
  • Delegate
    A participant at a professional training course, workshop or seminar
  • Modular training
    A system where training is divided into independent modules or units and delivered over an extended period of time
  • Quota
    The required number of units of a particular product
  • Marketing decision support system (MDSS)
    A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions
  • Moving annual total (MAT)
    The total value of a variable, such as sales figures for a product, over the course of the previous 12 months. This is a rolling yearly sum, so changes at the end of each month with data from the new month added to the total and data from the first month of the period taken away
  • Concept development and testing
    A stage in the product (or service) development process where marketers attempt to obtain initial feedback about their ideas from both external and internal stakeholders
  • Marketing cost analysis
    Examining the cost associated with each individual marketing activity to assess the profitability of each
  • Routine response behaviour
    Customer behaviour involving the regular purchase of low cost items that require little decision making effort

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