Trending healthcare terms

Browse the most popular healthcare terms of the last few days

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Account management
The process by which an agency or supplier manages the needs of a client

Delegate
A participant at a professional training course, workshop or seminar

e-Learning
Interactive online tutorials, accessed via the internet or a company intranet

Modular training
A system where training is divided into independent modules or units and delivered over an extended period of time

Quota
The required number of units of a particular product

Marketing decision support system (MDSS)
A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions

DRIP Framework
Differentiate - Reinforce - Inform – Pursuade. This is a marketing communications model

Moving annual total (MAT)
The total value of a variable, such as sales figures for a product, over the course of the previous 12 months. This is a rolling yearly sum, so changes at the end of each month with data from the new month added to the total and data from the first month of the period taken away

Equivalent advertising value (EAV)
EAV is generally used by the Public Relations Industry as a device to measure the advantage to a client from media coverage of a PR campaign

Royal Pharmaceutical Society of Great Britain (RPSGB)
The professional body for pharmacists and the regulatory body for pharmacists and pharmacy technicians in England, Scotland and Wales