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Occurs when an agency, consultancy or its employees has accounts or interests which compete or conflict in some way, such that knowledge of confidential information may influence decisions, actions, judgments (even unconsciously) and potentially compromise performance in either are.
|Legal and regulatory affairs|
|Finance and investment|
|Moving annual total (MAT)|
|Concept development and testing|
|Equivalent advertising value (EAV)|
|Marketing cost analysis|
|Marketing decision support system (MDSS)|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|
|Peer to peer (P2P) marketing|