Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Money spent buying land, constructing, adapting or modernising buildings and buying major items of equipment.
In economics, capital, capital goods, or real capital refers to already-produced durable goods used in production of goods or services.
|Finance and investment|
|Moving annual total (MAT)|
|Concept development and testing|
|Marketing decision support system (MDSS)|
|Peer to peer (P2P) marketing|
|Equivalent advertising value (EAV)|
|Marketing cost analysis|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|