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A professional association for senior international public relations executives, with membership in up to 95 countries. Offers networking and professional financial and intellectual advice to members.
IPRA is run by a Board of Directors elected by the IPRA Council who are in turn elected by our members in the different countries. The Board is chaired by a President again elected by the IPRA Council and operates within a set of Bylaws agreed by the Council.
International Public Relations Association (IPRA)
|Legal and regulatory affairs|
|Manufacturing, packaging and logistics|
|Finance and investment|
|Moving annual total (MAT)|
|Concept development and testing|
|Marketing decision support system (MDSS)|
|Peer to peer (P2P) marketing|
|Equivalent advertising value (EAV)|
|Marketing cost analysis|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|