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An increase in the variety of goods and services produced by an individual enterprise or conglomerate. It may be encouraged, either by business owners or by governments, in order to reduce the risk of relying on a narrow range of products.
|Finance and investment|
|Manufacturing, packaging and logistics|
|Moving annual total (MAT)|
|Concept development and testing|
|Marketing decision support system (MDSS)|
|Marketing cost analysis|
|Peer to peer (P2P) marketing|
|Equivalent advertising value (EAV)|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|
|Cost consequences analysis (CCA)|