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A marketing programme uniquely designed for a particular customer. In international marketing the term describes a marketing programme designed uniquely for a particular country. Often this addresses issues of language, culture and political barriers that emerge when wishing to expand business to foreign territories.
|Legal and regulatory affairs|
|Finance and investment|
|Moving annual total (MAT)|
|Concept development and testing|
|Marketing decision support system (MDSS)|
|Peer to peer (P2P) marketing|
|Equivalent advertising value (EAV)|
|Marketing cost analysis|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|