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Having an edge over competitors in the market place by having a superior product, as well as promoting it and distributing it more effectively. Gaining a competitive edge may be a result of correctly recognising customer needs and wants and by creating products which offer superior gratification. It may also be a consequence of better product positioning, promotion and allocation.
|Legal and regulatory affairs|
|Moving annual total (MAT)|
|Equivalent advertising value (EAV)|
|Concept development and testing|
|Marketing cost analysis|
|Marketing decision support system (MDSS)|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|
|Cost-effectiveness league table (healthcare economics)|