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A person or company, who uses, prescribes, recommends or purchases goods or services.
A customer may also be referred to as a client, buyer, or a purchaser, although client generally refers to someone using a service. In the retail business customers are frequently positioned into three catagories; Existing customers-those that have purchased a product with a recent time, Former Customers-those that have bought in the past but not in recent history, and Potential Customers-those that the business believes has the prospect of buying and become an Existing Customer.
|Moving annual total (MAT)|
|Concept development and testing|
|Marketing decision support system (MDSS)|
|Peer to peer (P2P) marketing|
|Equivalent advertising value (EAV)|
|Marketing cost analysis|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|