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Information presented using several technological formats, including text, images, animation, audio etc. It is the integration of various vehicles such as; animation, audio, graphics, text, and full-motion video, frequently through computer hardware and software for education, entertainment, or training.
|Legal and regulatory affairs|
|Moving annual total (MAT)|
|Concept development and testing|
|Marketing decision support system (MDSS)|
|Peer to peer (P2P) marketing|
|Equivalent advertising value (EAV)|
|Marketing cost analysis|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|