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Healthcare Glossary

Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.

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Customised marketing mix

A marketing programme uniquely designed for a particular customer. In international marketing the term describes a marketing programme designed uniquely for a particular country. Often this addresses issues of language, culture and political barriers that emerge when wishing to expand business to foreign territories.

See also:
Global marketing
Marketing communications
Marketing strategy

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Fast-acting communications agency creating content for anything to do with health, in any medium – digital or offline. We develop...

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