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Evaluating and assessing the suitability and effectiveness of a form of media, eg radio, television etc.
Media evaluation is the analysis of media content, rating its exposure utilising various established criteria, frequently including tonal value and the existence of key messages. It is considered by businesses to be one of the most accelerating vehicles of mass communications research.
|Legal and regulatory affairs|
|Moving annual total (MAT)|
|Equivalent advertising value (EAV)|
|Concept development and testing|
|Marketing cost analysis|
|Marketing decision support system (MDSS)|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|
|Cost-effectiveness league table (healthcare economics)|