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Marketing research trend data which is supplied by research agencies from their regularly operated retail audits or customer panels. Because of the growing appetite for data, specifically in technology markets, a whole industry of syndicated report vendors has emerged to satisfy this demand. Here reports are systematically, continually generated, to be sold to industry.
|Finance and investment|
|Moving annual total (MAT)|
|Concept development and testing|
|Equivalent advertising value (EAV)|
|Marketing cost analysis|
|Marketing decision support system (MDSS)|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|
|Peer to peer (P2P) marketing|