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The controllable inputs behind how a company pursues its marketing objectives. These are traditionally 'the 4 Ps': product, price, promotion and place. Some have extended the list to 7 Ps however, with people, process and physical evidence joining the set of principles.
|Manufacturing, packaging and logistics|
|Moving annual total (MAT)|
|Concept development and testing|
|Equivalent advertising value (EAV)|
|Marketing cost analysis|
|Marketing decision support system (MDSS)|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|
|Peer to peer (P2P) marketing|