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Key factors that 'drive' a business forward. Aspects of a business that effect change on others parts of the organisation. Most commonly a driver contributes to business growth. Business drivers may also be the people that support the completion of a business objective. They lead the company, steering it away from obstacles and turn unpredicted errors into beneficial exercises for future accomplishments and continuation.
|Legal and regulatory affairs|
|Manufacturing, packaging and logistics|
|Moving annual total (MAT)|
|Concept development and testing|
|Marketing decision support system (MDSS)|
|Marketing cost analysis|
|Peer to peer (P2P) marketing|
|Equivalent advertising value (EAV)|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|
|Cost consequences analysis (CCA)|