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Sometimes called 'silver market', this term is used to define a population over a certain age – usually 65.
|Manufacturing, packaging and logistics|
|Moving annual total (MAT)|
|Concept development and testing|
|Equivalent advertising value (EAV)|
|Marketing decision support system (MDSS)|
|Marketing cost analysis|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Peer to peer (P2P) marketing|
|Decision making unit (DMU)|