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The medical or social standards determining whether a person may or may not be allowed to enter a clinical trial, based on such factors as age, gender, the type and stage of a disease, previous treatment history, and other medical conditions.
Clinical trial enrolment
|Manufacturing, packaging and logistics|
|Legal and regulatory affairs|
|Finance and investment|
|Moving annual total (MAT)|
|Concept development and testing|
|Marketing decision support system (MDSS)|
|Peer to peer (P2P) marketing|
|Equivalent advertising value (EAV)|
|Marketing cost analysis|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|