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A form of economic evaluation in which the results are expressed as a ratio of cost per unit of health outcome, the latter is normally being expressed in 'natural units' (eg, mm Hg change in blood pressure, symptom free days).
In the context of pharmacoeconomics, the cost-effectiveness of a therapeutic or preventive mediation is the ratio of the cost of the intervention to a appropriate measure of its effect. Cost refers to the resource exhausted for the intervention, generally measured in monetary terms. The measure of effects is reliant on the intervention being examined.
|Finance and investment|
|Moving annual total (MAT)|
|Concept development and testing|
|Marketing decision support system (MDSS)|
|Equivalent advertising value (EAV)|
|Marketing cost analysis|
|Peer to peer (P2P) marketing|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|