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An incentive for a customer to commit to a purchase, eg 'special offers'.
|Legal and regulatory affairs|
|Moving annual total (MAT)|
|Concept development and testing|
|Marketing decision support system (MDSS)|
|Peer to peer (P2P) marketing|
|Marketing cost analysis|
|Equivalent advertising value (EAV)|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|