Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
A research method involving speaking directly to small samples of participants, such as focus groups and interviews, to gain insight into how and why people make decisions. This is aimed to gain a greater understanding of human behaviour, rather than collecting and analysing more general data gained through such methods as questionnaires.
|Finance and investment|
|Manufacturing, packaging and logistics|
|Moving annual total (MAT)|
|Concept development and testing|
|Equivalent advertising value (EAV)|
|Marketing decision support system (MDSS)|
|Marketing cost analysis|
|Peer to peer (P2P) marketing|
|Defining Advertising Goals for Measured Advertising Response (DAGMAR)|
|Decision making unit (DMU)|