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The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
Channel marketing, Economic regulation, Counterfeiting, Ad recall, Export marketing, Asset-led marketing, Diversification, Repositioning, Free market economy, Merchandising, Four Ps, Business portfolio, Territory management, Scamp, Economic value added (EVA) ,