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The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
Skimming, Bias, Marketing mix, Promotional plan , Scamp, Ansoff Matrix, Marketing audit, i-Coach, Product class, Competitive advantage, Media mix, Distribution, Logo, International marketing, Click tracking,