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The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
Territory management, Corporate reputation, Diversification, Ad concept testing, Blanket coverage, Boston matrix, Concept development and testing, National Change of Address (NCOA), Internal analysis, Drivers, Sponsorship, Virtual community, Conjoint analysis, Segment, List building,