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The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
Diversification, Adopter categories, Pareto principle , Market attractiveness, Launch, Ad impression , Syndicate groups, Ad rotation, Marketing, Personal data, One to one marketing (1:1 marketing) , Alpha/beta testing, ACE PR Value, Internal marketing, Maintenance strategy,