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The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
Discounted cash flow (DCF), Substantiation, Full-service agency, Marketing consultant, Market development, Four Ps, Me-too, e-Commerce, Advertorial, Promotional mix, Normal distribution, Latent demand, Ad recall, Maintenance strategy, Logo,