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The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
Beta Tests, Click through rate (CTR), Abbreviated advertisement (UK), Growth stage, Creatives, Early majority, Conjoint analysis, ACE PR Value, Reimbursement, Click tracking, Leader pricing, Territory management, Procurement officer/manager, Substantiation, Disease awareness marketing,