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The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
Alpha/beta testing, Peer to peer (P2P) marketing, Life cycle (product), Terms and conditions of sale, Stakeholder, Reimbursement, Franchising, Dodo, Maintenance strategy, Ansoff Matrix, In-house, Territory, Substantiation, Internal analysis, Branding ladder,