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The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
Point-of-purchase displays, Personal selling, Scamp, SWOT analysis, Stakeholder, Relative advantage, Terms and conditions of sale, Porter's 'Five Forces', Life cycle (product), Direct-to-consumer (DTC), Narrowcasting, External analysis, Trial stage, Creatives, Below the line ,