A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
National Change of Address (NCOA), Relationship marketing, Spam, Bias, Subscriber list, Four Ms, Brand reinforcement, Audit, Social marketing, Guerrilla marketing, Syndicate groups, Brand value, Maturation, Launch, Competitive advantage,