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The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
Shareholder value, Creatives, Affinity marketing, Top-of-mind awareness (TOMA), Big pharma, Differentiation, Learning curve, Repositioning, Test marketing, Negative demand, Bias, Telesales, Click tracking, Strategic business unit (SBU), Customer focus,