Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
Response bias, Inducements, Internal marketing, Research proposal, Unstructured question, Product differentiation, Narrowcasting, Adaptive scripting, Launch, Ad concept testing, Adopter categories, Four Ms, Market research, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Customer service programme,