Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
Motivation research, Response bias, Local advertising, Brand value, Crisis management, Syndicated market research data, Conjoint analysis, Viewing room, Greying, leisured, affluent, middle-aged (GLAM), Research and development (R&D), Point of sale (POS), Emotional selling preposition (ESP), Ad rotation, Forecasting, Brand reinforcement,