Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
Early adopters, Respondent fatigue, Product differentiation, Competitors, Background Factors, Focused Advertising Sampling Technique (FAST) Marketing, Dog, Adopter categories, Horizon scanning, Unstructured observation, Advertising research, Focus groups, Attitudinal scaling, Advertising agency's commission, Monopoly,