Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
Marketing research (MR), Local advertising, Research and development (R&D), Brand revitalisation, Boston matrix, Construct, Culture, Emotional selling preposition (ESP), List price, Brand extension , Drop out, Relative advantage, Research proposal, Balanced Scorecard, Syndicated market research data,