Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
International marketing, Offensive marketing, Key opinion leader (KOL), Focus groups, Research proposal, Early adopters, Demand bias, Point of sale (POS), Market development, Pilot programme, Consumer behaviour, Motivation research, Likert scale, Qualitative research, Database marketing,