Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
Emotional selling preposition (ESP), Order bias, Adopter categories, One-on-one interview, Respondent fatigue, External analysis, Hard sell, Post detail survey, Competitors, Advertising research, Key account management, Launch, Guarantees and warranties, Construct, Concordance programme,