Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
Dog, Respondent, Market development, Open ended question, Depth interview, Infant, Construct, Convenience sampling, Attitudinal scaling, Adopter categories, Brand reinforcement, International marketing, Marketing research (MR), Defining Advertising Goals for Measured Advertising Response (DAGMAR), Horizon scanning,