Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
Market research, Product differentiation, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Territory, Cartel, Customer loyalty, Competitive advantage, Local advertising, Ansoff Matrix, International marketing, Culture, Lead management, Adopter categories, Four Ms, Open observation,