Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
Horizon scanning, Business to business (B2B) , Decision tree, Dichotomous question, Product differentiation, Research proposal, Emotional selling preposition (ESP), Unstructured observation, Quantitative research, International marketing, Attitudinal scaling, Customer focus, Conjoint analysis, Brand, Sample (market research),