Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
Market segmentation, Adaptive scripting, Brand revitalisation, Attitudinal scaling, Depth interview, Cartel, Quantitative research, Post detail survey, Open observation, Key opinion leader (KOL), Customer service, Brand, Omnibus survey, Focus groups, Greying, leisured, affluent, middle-aged (GLAM),