Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
Respondent fatigue, Consumer, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Coverage, Brand mapping , Database marketing, Brand value, Syndicated market research data, Ad tracking research, Unstructured observation, Launch plan, Seeding trial, Market share, Business to business (B2B) , Narrowcasting,