Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
Demographic data, Conjoint analysis, Database marketing, Culture, Deduping, Grey marketing (also called parallel importing), Background, Offensive marketing, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Focus groups, One-on-one interview, Market segmentation, Day-after recall, Normative influence, Variable,