Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Emotional selling preposition (ESP), Channel marketing, Marketing acronyms, Four Ms, Cash cow, Free market economy, Substantiation, Customer loyalty, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Drivers, Value preposition, Campaign, Lead management, Customer service programme, Knowledge management,