Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Unprompted recall, Attitude Awareness Usage Study (AAU), Performance prism, Customer service, Customer lifetime value (CLV), Boston matrix, Cause-related marketing , Cognitive dissonance, Brand extension , Early adopters, Counterfeiting, Ad impression , Electronic point of sale (EPOS) system, Inducements, Special interest groups,