Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Blended e-learning, Asset-led marketing, Attitude Awareness Usage Study (AAU), Learning curve, Ad impression , Business portfolio, Long term value (LTV), Special interest groups, Customer loyalty, Digital creative, Market positioning, e-Learning, Global brand, Adopter categories, Brand,