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Business to consumer (B2C)
Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Business to Business (B2B)
Supplier Relationship Management (SRM)
Early majority, Adopter categories, Gross Domestic Product (GDP), Four Ps, Concept boards, Grey market, Background Factors, Ad concept testing, Early adopters, Dog, Cognitive dissonance, Market positioning, Customer satisfaction, Vertical integration, Lead generation,