Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Attitudinal scaling, Internal Customers, Internal marketing, Business to business (B2B) , Blended e-learning, Brand, Long term value (LTV), Substantiation, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Dodo, Affiliate marketing, Emotional selling preposition (ESP), Relationship marketing, Customer loyalty, Gross Domestic Product (GDP),