Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Unique selling preposition (USP), Product differentiation, Hard sell, Dodo, Digital creative, European Foundation for Quality Management (EFQM), Business portfolio, Adopter categories, Crisis management, Territory, Environmental scanning, Point of sale (POS), Culture, Behavioural targeting, Category management ,