Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Performance prism, Early adopters, Consumer behaviour, Payback period, Long term value (LTV), Emotional selling preposition (ESP), Comparative advertising, Corporate identity, Customer, Balanced Scorecard, Opinion leader, Price taker, Unplanned cannibalisation, Product attributes, Brand,