Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Brand management , Customer satisfaction, Counterfeiting, One to one marketing (1:1 marketing) , Ad impression , Unplanned cannibalisation, Marketing acronyms, Corporate identity, Dodo, Attitudinal scaling, Knowledge management, Unique selling preposition (USP), Affiliate marketing, Price fixing, Guarantees and warranties,