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Business to consumer (B2C)
Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Business to Business (B2B)
Supplier Relationship Management (SRM)
Environmental scanning, Positioning, Early majority, Lead management, Marketing acronyms, Routine response behaviour, Cognitive dissonance, Concordance programme, Brand image, Consumer, Asset-led marketing, Ad concept testing, Digital creative, Drivers, Campaign,