Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Guarantees and warranties, Customer satisfaction, Concordance programme, Asset-led marketing, Territory, Customer loyalty, Balanced Scorecard, Launch, Unplanned cannibalisation, Brand management , Long term value (LTV), Environmental scanning, Comparative advertising, Outsourcing, Consumer behaviour,