Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Defining Advertising Goals for Measured Advertising Response (DAGMAR), Price taker, Business to business (B2B) , Buzz, Customer focus, Global marketing, Competitive advantage, Behavioural targeting, Affinity marketing, Concept boards, Ad impression , Brand revitalisation, Brand strategy, Performance prism, Capital,