Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Four Ps, Business strategy , Efficient consumer response (ECR), Culture, Brand reinforcement, Buzz, Account management, Ad impression , Unique selling preposition (USP), Consumer, Concept boards, Relationship marketing, Life cycle (product), Supplier relationship management (SRM), Global brand,