Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Price taker, Unique selling preposition (USP), Guarantees and warranties, Grey market, Brand extension , Customer relationship management (CRM), Substantiation, Customer satisfaction, Brand mapping , Lead management, Ad concept testing, Relationship marketing, Customer service, Key account management, Global brand,