Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Product class, Growth stage, Global brand, Inducements, Outsourcing, Lead management, Adopter categories, Abbreviated advertisement (UK), Internal Customers, Concordance programme, Corporate identity, Customer relationship management (CRM), Market share, Internal marketing, Affiliate marketing,