Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Culture, Buzz, Customer focus, Logo, Crisis management, Inducements, Business strategy , Customer service programme, Supplier relationship management (SRM), Click through rate (CTR), Customer satisfaction, Environmental scanning, Background Factors, Account management, Affiliate marketing,