Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Marketing acronyms, Capital, Cognitive dissonance, Four Ps, Business plan, Knowledge management, Database marketing, Competitor analysis, Product attributes, Business to business (B2B) , Account management, Vertical integration, Internal Customers, Unprompted recall, Click through rate (CTR),