Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Hard sell, Category management , Relationship marketing, Cognitive dissonance, Balanced Scorecard, Corporate identity, Internal Customers, Customer service programme, Special interest groups, Business to business (B2B) , Knowledge management, Global brand, Database marketing, Personal selling, Ad impression ,