Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
Relationship marketing, Emotional selling preposition (ESP), Corporate identity, Long term value (LTV), Competitive advantage, Territory, Four Ps, Unplanned cannibalisation, Category management , Dodo, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Key account management, Customer relationship management (CRM), Special interest groups, Repositioning,