A programme designed to educate, encourage and support patients in the ongoing use of their medication. Concordance also referred to in medicine as (compliance, adherence, or capacitance) describes the degree to which a patient correctly follows medical advice given by a medical professional. Most commonly, it refers to the medication or drug compliance by the patient, the use of medical appliances and the attendance of counseling or other courses of therapy. Both the patient and the health-care provider affect Concordance. A positive physician-patient relationship is the most important factor in improving a Concordance Plan. However the high cost of prescription medication may also have bearing on Concordance breakdown.
Brand value, Hard sell, Food And Drug Administration (FDA), Account management, Brand image, Relationship marketing, Balanced Scorecard, Health-related Quality of QOL, Ad rotation, Utility (pharmacoeconomics), National Service Frameworks (NSF), Contraindication, Four Ms, Formulary, Community care,