Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Culture, Campaign plan, Grey marketing (also called parallel importing), Narrowcasting, National Change of Address (NCOA), Hard sell, SWOT analysis, Disease awareness marketing, Relative advantage, Balanced Scorecard, Routine response behaviour, Special interest groups, i-Coach, Territory management, Added value,