Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Distance learning, European Foundation for Quality Management (EFQM), Layout, Balanced Scorecard, Channel marketing, Business to business (B2B) , Internal analysis, Collateral PR, Marketing cost analysis, Background Factors, Background, Stakeholder, Subscriber list, Marketing consultant, Relative advantage,