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Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Segmentation strategies, Adopter categories, Four Ps, Campaign, DRIP Framework, Global marketing, European Foundation for Quality Management (EFQM), Consumer, Hard sell, Brand mapping , Blended e-learning, Channel marketing, Franchising, Internal Customers, Alpha/beta testing,