Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Click through rate (CTR), Territory management, Early majority, Cost per thousand (CPM), Marketing acronyms, Labelling, Emotional selling preposition (ESP), e-Sampling, Lead generation, Shelf life, List building, Brand reinforcement, Strategic business unit (SBU), Social marketing, Deduping,