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Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Direct mail, Perfect competition, Spam, SWOT analysis, Brand mapping , Customer service programme, Behavioural targeting, Cognitive dissonance, Marketing cost analysis, Customer, Decline Stage, Early adopters, Target audience, Ad rotation, Customer service,