Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Routine response behaviour, Narrowcasting, Background Factors, Strategic business unit (SBU), Market share, Market penetration pricing, Internal marketing, Culture, Affinity marketing, Customer satisfaction, Adoption curve, Inducements, Non-profit marketing, Direct marketing, Mobile commerce (M-Commerce),