Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
In-Company training, Blanket coverage, Emotional selling preposition (ESP), Collateral PR, Customer lifetime value (CLV), e-Sampling, Buzz, Skimming, Contextual marketing, Campaign plan, Banner Ad., External analysis, Mobile commerce (M-Commerce), Marketing decision support system (MDSS), Behavioural targeting,