Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Reciprocal links, Digital creative, Business to consumer (B2C), DRIP Framework, Buying behaviour , Marketing concept, Social media, Beta Tests, SWOT analysis, Marketing decision support system (MDSS), Market attractiveness, i-Coach, Customer service, External analysis, Blanket coverage,