A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Duplication, Conversion rate , Relationship marketing, Blended e-learning, Brand value, Decline Stage, Deduping, Stakeholder, Layout, Marketing cost analysis, e-Commerce, Customer focus, Deep linking, Lead generation, Point of sale (POS),