Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Below the line , McKinsey Seven S's of Management (or 7-S Model), Brand revitalisation, Marketing information, Narrowcasting, Franchising, Affinity marketing, Coverage, Decline Stage, Attitude Awareness Usage Study (AAU), Distance learning, SWOT analysis, Marketing acronyms, Early adopters, Blanket coverage,