Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Viral marketing, Internal analysis, Social audit, Collateral PR, Internal marketing, Relationship marketing, Grey marketing (also called parallel importing), Background Factors, Export marketing, External analysis, Customer, Layout, Blanket coverage, Ladder of loyalty, Disease awareness marketing,