Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Shelf life, Market penetration pricing, Socially responsible marketing, Gross Domestic Product (GDP), Segmentation strategies, Click through rate (CTR), Virtual community, Franchising, Contextual marketing, Buying behaviour , Business to business (B2B) , Banner Ad., Deep linking, Customer loyalty, Business to consumer (B2C),