Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Behavioural targeting, Customer service, Territory, Peer to peer (P2P) marketing, Deep linking, National Change of Address (NCOA), Investigational new drug (IND), Customer loyalty, Buying behaviour , Internal Customers, Business to consumer (B2C), Industrial marketing, Market segmentation, Brand mapping , Growth stage,