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Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Customer service, Below the line , Strategic business unit (SBU), Virtual community, Territory, Full-service agency, Coverage, Brand value, Detail aid, Contextual marketing, Direct mail, Peer to peer (P2P) marketing, Early majority, Adopter categories, Value preposition,