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Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Focus groups, Decline Stage, Crisis management, Grey market, Clip or Clipping, Campaign, e-Sampling, Blanket coverage, Value preposition, Models (or marketing models), Brand value, Corporate identity, Territory, Behavioural targeting, Cause-related marketing ,