Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
One to one marketing (1:1 marketing) , Product differentiation, Background, Attitude Awareness Usage Study (AAU), Institute of Practitioners in Advertising (IPA), Asset-led marketing, Culture, Marketing acronyms, Long term value (LTV), McKinsey Seven S's of Management (or 7-S Model), Gross Domestic Product (GDP), Focused Advertising Sampling Technique (FAST) Marketing, Marketing myopia, Concordance programme, Deep linking,