Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Emotional selling preposition (ESP), Internal analysis, Detail aid, Search engine marketing (SEM), Point of sale (POS), External analysis, Business to consumer (B2C), Audit, Customer relationship management (CRM), Media mix, Maturation, Subscriber list, Channel strategy, List building, Customer satisfaction,