Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Customer relationship management (CRM), Cognitive dissonance, Ad impression , Internal Customers, Channels, Layout, i-Coach, Decline Stage, Product differentiation, Market attractiveness, Marketing information, Brand reinforcement, Market leader, Institute of Practitioners in Advertising (IPA), Customer,