A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.
Database marketing is most commonly used to promote a product or service for marketing purposes. The process of communication can be any addressable medium, as in direct marketing.
Defining Advertising Goals for Measured Advertising Response (DAGMAR), Deduping, Market attractiveness, Consumer, Channel marketing, Customer focus, Point of sale (POS), List building, Customer satisfaction, Spam, Ad rotation, Marketing, Grey market, Culture, Offensive marketing,