Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Data processing, Market development, Omnibus survey, Industrial marketing, Ad concept testing, Data cleansing, Focused Advertising Sampling Technique (FAST) Marketing, Learning log, Convenience sampling, Advertising research, Lead generation, Market leader, Focus group moderator, Variable, Horizon scanning,