Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Greying, leisured, affluent, middle-aged (GLAM), Comparative advertising, Respondent fatigue, Adaptive scripting, Click tracking, Grey market, Variable, Demand bias, Ad recall, Grey marketing (also called parallel importing), One-on-one interview, Internal analysis, e-Marketing, Alpha/beta testing, Response rate,