Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Guerrilla marketing, Ad concept testing, Moderator guide, Data Protection Act, Launch plan, Industrial marketing, Launch, Audit Bureau of Circulation (ABC), Lead generation, Models (or marketing models), Outlier, Normative influence, Affinity marketing, Relative market share, Order bias,