Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
External analysis, Response rate, Ad concept testing, Data Protection Act, Deduping, Grey marketing (also called parallel importing), Market development, Territory, Sensitive data, Trend analysis, Click tracking, Comparative advertising, Behavioural targeting, Order bias, Pilot programme,