Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Deduping, Convenience sampling, List building, Customer relationship management (CRM), Marketing information, Industrial marketing, Market development, Brand revitalisation, Mathematical analysis of perception and preference (MAPP), Key opinion leader (KOL), Models (or marketing models), Moderator guide, Advertising agency's commission, Ad concept testing, Dog,