Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Group dynamics, Dichotomous question, Respondent fatigue, Consumer, Confidence level, Marketing acronyms, Brand revitalisation, Syndicated market research data, Virtual community, Alpha/beta testing, Data processing, Banner Ad., Sensitive data, Customer relationship management (CRM), Coverage,