Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Forecasting, e-Marketing, Marketing information, Convenience sampling, Sensitive data, Research and development (R&D), Motivation research, Decision tree, Industrial marketing, Portfolio, Focus groups, Focused Advertising Sampling Technique (FAST) Marketing, Viral marketing, Competitive advantage, Bias,