Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Launch, Attitudinal scaling, Product differentiation, Outlier, Efficient consumer response (ECR), Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Qualitative research, Ad tracking research, Focused Advertising Sampling Technique (FAST) Marketing, External analysis, Group dynamics, Internal analysis, Brand, Marketing acronyms, Ad recall,