Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Opportunities to hear (OTH), Market development, e-Marketing, Group dynamics, Deduping, Guerrilla marketing, Horizon scanning, Qualitative research, Viral marketing, Virtual community, Grey marketing (also called parallel importing), Blanket coverage, Focus group moderator, Competitor analysis, Internal marketing,