Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Segmentation strategies, Social audit, One-on-one interview, Key opinion leader (KOL), Decision tree, Alpha/beta testing, Reciprocal links, Depth interview, Marketing research (MR), Data collection, Sample (market research), Data Protection Act, Focus group moderator, Brand revitalisation, e-Sampling,