Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Lifestyle research, Launch, Motivation research, Efficient consumer response (ECR), Dog, Depth interview, Consumer, Grey market, Trend analysis, Channels, Global Health Index, e-Sampling, Research and development (R&D), Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Brand revitalisation,