Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Customised marketing mix, Motivation research, Four Ps, Blanket coverage, Recognition tests, Advertising agency's commission, Viral marketing, Open ended question, Construct, Industrial marketing, Opportunities to hear (OTH), Data fusion, Drop out, Horizon scanning, Quantitative research,