Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Moderator guide, Focus groups, Unstructured observation, Knowledge management, Models (or marketing models), Pilot programme, Geo-demographics, Personal data, Launch plan, Reciprocal links, Learning log, Grey marketing (also called parallel importing), Offensive marketing, Random samplings, Banner Ad.,