Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
Adaptive scripting, Global Health Index, Dichotomous question, Neuromarketing, Advertising agency's commission, Competitors, Guerrilla marketing, Viewing room, Adoption curve, Dog, Bias, Random samplings, External analysis, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Background,