Ensuring that products and services have a unique element to allow them to stand out from the rest .
Differentiation can be a key role in creating competitive advantage. Market research into a niche market may result in altering a product to improve differentiation, the changes themselves however are not differentiation. Marketing or product differentiation is the method of outlining the differences between products or services, or the subsequent list of differences. This process is carried out in order to demonstrate the exclusive aspects of a company's product and create a sense of value.
Press release, Advertising, Repositioning, Negative demand, Customer lifetime value (CLV), Customer focus, Efficient consumer response (ECR), Lead management, Attitude Awareness Usage Study (AAU), Corporate identity, Affinity marketing, New product development (NPD), Research proposal, Business plan, Dodo,