Ensuring that products and services have a unique element to allow them to stand out from the rest .
Differentiation can be a key role in creating competitive advantage. Market research into a niche market may result in altering a product to improve differentiation, the changes themselves however are not differentiation. Marketing or product differentiation is the method of outlining the differences between products or services, or the subsequent list of differences. This process is carried out in order to demonstrate the exclusive aspects of a company's product and create a sense of value.
Strategic business unit (SBU), Alpha/beta testing, Concept boards, Cost–benefit analysis, Gross Domestic Product (GDP), Opinion leader, Brand extension , American Medical Association (AMA), Efficient consumer response (ECR), Relative advantage, Global brand, Advertising research, Growth stage, Lead management, Added value,