One of the five Adopter categories
There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.
As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.
Concept development and testing, Trial stage, Inducements, Mobile commerce (M-Commerce), Market segmentation, Market development, Customer satisfaction, Labelling, In-house, Channel strategy, List building, SWOT analysis, Added value, Customer loyalty, Electronic point of sale (EPOS) system,