One of the five Adopter categories
There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.
As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.
Customer focus, Customer, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Electronic point of sale (EPOS) system, Buzz, Relationship marketing, Channels, Press release, Marketing audit, Consumer, Banner Ad., Customer service programme, Brand mapping , Territory management, Marketing,