One of the five Adopter categories
There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.
As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.
Industrial marketing, Virtual community, Socially responsible marketing, Stakeholder, Peer to peer (P2P) marketing, Marketing audit, Channels, Channel strategy, Social audit, Customer satisfaction, Market challenger, Customer, Perfect competition, Asset-led marketing, Non-profit marketing,