One of the five Adopter categories
There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.
As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.
Stakeholder, Brand extension , Brand, Ambient media, Viral marketing, Concordance programme, Labelling, Hard sell, Segmentation strategies, Fast Moving Consumer Goods (FMCG), DRIP Framework, Ladder of loyalty, Models (or marketing models), McKinsey Seven S's of Management (or 7-S Model), Emotional selling preposition (ESP),