One of the five Adopter categories
There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.
As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.
Offensive marketing, Knowledge management, Ad rotation, Grey market, Fax Preference Service (FPS), Market penetration pricing, Customer service programme, Segmentation strategies, Electronic point of sale (EPOS) system, Growth stage, Ambient media, Emotional selling preposition (ESP), Click tracking, Maintenance strategy, Business to consumer (B2C),