One of the five Adopter categories
There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.
As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.
Strategic business unit (SBU), Beta Tests, List building, Creatives, Alpha/beta testing, Ambient media, Channel marketing, Ad rotation, Marketing mix, Knowledge management, Cost per thousand (CPM), Lead management, Focused Advertising Sampling Technique (FAST) Marketing, Brand management , Concept development and testing,