One of the five Adopter categories
There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.
As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.
Attitude Awareness Usage Study (AAU), Growth stage, Marketing audit, Hard sell, Brand revitalisation, Marketing, Background, Maturation, One to one marketing (1:1 marketing) , Marketing decision support system (MDSS), Strategic business unit (SBU), Fast Moving Consumer Goods (FMCG), List building, Internal analysis, Cost per thousand (CPM),