One of the five Adopter categories
There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.
As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.
Brand value, Marketing mix, Customer service programme, Audit, One to one marketing (1:1 marketing) , Routine response behaviour, Customer satisfaction, International marketing, Campaign plan, Direct mail, Global marketing, Test marketing, Adoption curve, Database marketing, Socially responsible marketing,