One of the five Adopter categories
There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.
As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.
Relationship marketing, Click tracking, National Change of Address (NCOA), Brand mapping , McKinsey Seven S's of Management (or 7-S Model), International marketing, Cost per thousand (CPM), Conversion rate , Background Factors, Marketing information, Fax Preference Service (FPS), Trial stage, Export marketing, Deduping, Marketing cost analysis,