Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Global marketing

A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.

The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.

See also:
Marketing strategy
International marketing

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Concentric Advertising London

We're an independent agency that prides itself on independent thinking. Under one roof we've gathered a rich pool of talent,...