A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Cognitive dissonance, Depth interview, Cause-related marketing , Terms and conditions of sale, Leader pricing, Brand value, Management by objectives (MBO), Offensive marketing, Viral marketing, Disease awareness marketing, Corporate strategy, European Foundation for Quality Management (EFQM), Learning curve, Perfect competition, Marketing cost analysis,