A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
European Foundation for Quality Management (EFQM), Unprompted recall, Drivers, Publication planning, Attitudinal scaling, Direct marketing, Monopsony, Internal marketing, Segmentation strategies, Maturation, Cause-related marketing , Non-profit marketing, Press release, Background, Penetration pricing,