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Healthcare Glossary

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Global marketing

A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.

The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.

See also:
Marketing strategy
International marketing

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