A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Customer lifetime value (CLV), Portfolio, Modelling, Early adopters, Clip or Clipping, Spam, Digital creative, Marketing, Territory management, Strategic marketing concept, Marketing concept, Strategic business unit (SBU), Launch, Terms and conditions of sale, Socially responsible marketing,