A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Concept development and testing, Demographics, In-house, Adopter categories, Contextual marketing, Guerrilla marketing, Conjoint analysis, Below the line , Marketing decision support system (MDSS), Counterfeiting, Direct response advertising (DRA), List broker, Opinion leader, Territory, Collateral PR,