A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
National Change of Address (NCOA), Banner Ad., e-Commerce, Direct-to-consumer (DTC), Marketing orientation, Social audit, Four Ps, Customer service, Terms and conditions of purchase, Emotional selling preposition (ESP), Cost–benefit analysis, Behavioural targeting, Payback period, Distribution, Asset-led marketing,