A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Price fixing, Institute of Practitioners in Advertising (IPA), Electronic point of sale (EPOS) system, Brand extension , Ladder of loyalty, Shelf life, Demographics, Cognitive dissonance, Market penetration strategy, Concept development and testing, Modelling, Four Ps, Marketing orientation, Digital creative, Launch plan,