A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Marketing myopia, Institute of Practitioners in Advertising (IPA), Offensive marketing, Unprompted recall, Management by objectives (MBO), Customer satisfaction, Adopter categories, Abbreviated advertisement (UK), Marketing strategy, Mathematical analysis of perception and preference (MAPP), Marketing information, Comparative advertising, Terms and conditions of sale, Export marketing, Life cycle (product),