A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
European Foundation for Quality Management (EFQM), Subscriber list, Diversification, Monopoly, Product class, Competitive advantage, Me-too, Relative market share, Customer service programme, Institute of Practitioners in Advertising (IPA), Grey marketing (also called parallel importing), Opinion leader, Market leader, Growth stage, Forecasting,