A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
SWOT analysis, Marketing plan, Click tracking, Brand extension , Reimbursement, Mathematical analysis of perception and preference (MAPP), Industrial marketing, Reciprocal links, Background Factors, Marketing orientation, Banner Ad., One to one marketing (1:1 marketing) , Point of sale (POS), Personal data, Behavioural targeting,