A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Cost per acquisition/action (CPA) , Grey market, Demographic data, External analysis, Neuromarketing, Campaign plan, Customer loyalty, Positioning, Subscriber list, European Foundation for Quality Management (EFQM), Behavioural targeting, Market positioning, Territory, Product differentiation, Customer focus,