A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Campaign, Terms and conditions of purchase, List price, Substantiation, Full-service agency, Product class, Affiliate marketing, Latent demand, Procurement officer/manager, Advertising, Business to business (B2B) , Syndicate groups, Background Factors, Industrial marketing, Marketing strategy,