A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Customised marketing mix, Penetration pricing, Monopoly, Direct-to-consumer (DTC), Database marketing, Portfolio, Neuromarketing, Long term value (LTV), Customer service programme, Abbreviated advertisement (UK), Relative advantage, Differentiation, Corporate governance, Business to consumer (B2C), Press release,