A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Brand, Likert scale, Unprompted recall, Relative market share, Institute of Practitioners in Advertising (IPA), Drivers, Market challenger, Point of sale (POS), Lead generation, Marketing strategy, Monopoly, Multi-brand strategy, Attitudinal scaling, Offensive marketing, External analysis,