A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Marketing communications, Differentiation, Territory management, European Foundation for Quality Management (EFQM), Cause-related marketing , Internal analysis, Ad rotation, Digital creative, Cost leadership, Business to business (B2B) , Substantiation, Market penetration strategy, Normal distribution, Viral marketing, Inducements,