A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Price fixing, Conversion rate , Me-too, Guerrilla marketing, Media mix, Penetration pricing, Tactical planning, In-Company training, Environmental scanning, Ambient media, Brand revitalisation, Territory, Coverage, Focused Advertising Sampling Technique (FAST) Marketing, Marketing information,