A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
Price taker, Added value, Emotional selling preposition (ESP), Abbreviated advertisement (UK), In-house, Infiltration marketing, Likert scale, Banner Ad., Efficient consumer response (ECR), Marketing information, Diversification, External analysis, Competitive advantage, Territory management, Disease awareness marketing,