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A company already holding a major share in the market and competing with the current market leader.
Typically a market challenger is a company competing intrusively to advance its market share, as opposed to a market follower; that is seeking only to maintain its market share. However companies may work to avoid overtly direct competition by cultivating a market niche.
In-house, Decline Stage, In-Company training, Deduping, Marketing cost analysis, Customer satisfaction, Export marketing, Institute of Practitioners in Advertising (IPA), External analysis, i-Coach, Lead management, Below the line , Internal Customers, Franchising, Market leader,