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A company already holding a major share in the market and competing with the current market leader.
Typically a market challenger is a company competing intrusively to advance its market share, as opposed to a market follower; that is seeking only to maintain its market share. However companies may work to avoid overtly direct competition by cultivating a market niche.
Deduping, Market penetration pricing, Market share, Decline Stage, National Change of Address (NCOA), Buying behaviour , Marketing cost analysis, Brand management , Territory, Maintenance strategy, Coverage, Marketing concept, Ansoff Matrix, Direct mail, Subscriber list,