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A company already holding a major share in the market and competing with the current market leader.
Typically a market challenger is a company competing intrusively to advance its market share, as opposed to a market follower; that is seeking only to maintain its market share. However companies may work to avoid overtly direct competition by cultivating a market niche.
Reciprocal links, Market development, Banner Ad., Fast Moving Consumer Goods (FMCG), Social marketing, Long term value (LTV), Relationship marketing, Affinity marketing, Marketing concept, Territory, Campaign, Subscriber list, DRIP Framework, Maturation, Cost per thousand (CPM),