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A company already holding a major share in the market and competing with the current market leader.
Typically a market challenger is a company competing intrusively to advance its market share, as opposed to a market follower; that is seeking only to maintain its market share. However companies may work to avoid overtly direct competition by cultivating a market niche.
Shelf life, Market leader, Export marketing, In-Company training, Brand, Behavioural targeting, Brand management , Full-service agency, Audit, Ambient media, Market development, Cause-related marketing , Competitor analysis, Target audience, Beta Tests,