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Healthcare Glossary

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One to one marketing (1:1 marketing)

A marketing approach that concentrates on treating each customers as an individual and meeting each customer's own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.

See also:
Customer service programme
Customer satisfaction
Customer lifetime value (CLV)
Customer loyalty

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If you want an agency with hands-on experience of core campaign development and European implementation.If you want an agency whose...