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One to one marketing (1:1 marketing)
A marketing approach that concentrates on treating each customers as an individual and meeting each customer's own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.
Customer service programme
Customer lifetime value (CLV)
Competitor analysis, Direct mail, Grey market, Maturation, Brand mapping , Perfect competition, Customer, Brand management , Franchising, Asset-led marketing, Channels, Lead management, Contextual marketing, Buzz, Business to business (B2B) ,