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One to one marketing (1:1 marketing)
A marketing approach that concentrates on treating each customers as an individual and meeting each customer's own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.
Customer service programme
Customer lifetime value (CLV)
Narrowcasting, Territory, Test marketing, Maturation, Adopter categories, Lead management, Market penetration pricing, Competitor analysis, Customer focus, Labelling, Direct mail, Crisis management, Market development, Marketing consultant, Strategic business unit (SBU),