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One to one marketing (1:1 marketing)
A marketing approach that concentrates on treating each customers as an individual and meeting each customer's own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.
Customer service programme
Customer lifetime value (CLV)
Segmentation strategies, Market development, Adopter categories, Maturation, Direct mail, Deduping, Customer focus, Brand mapping , Culture, Full-service agency, Customer, Personal data, Knowledge management, Offensive marketing, Relationship marketing,