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One to one marketing (1:1 marketing)
A marketing approach that concentrates on treating each customers as an individual and meeting each customer's own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.
Customer service programme
Customer lifetime value (CLV)
Account management, Buying behaviour , Adopter categories, Focus groups, Social marketing, Disease awareness marketing, Non-profit marketing, Territory, Behavioural targeting, Latent demand, Field marketing, Infiltration marketing, Brand mapping , Early adopters, Social audit,