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One to one marketing (1:1 marketing)
A marketing approach that concentrates on treating each customers as an individual and meeting each customer's own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.
Customer service programme
Customer lifetime value (CLV)
DRIP Framework, Buzz, Routine response behaviour, List building, Export marketing, Business to business (B2B) , Market value added (MVA), Ambient media, Non-profit marketing, Brand value, e-Marketing, Ad rotation, Market segmentation, Social marketing, Clip or Clipping,