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One to one marketing (1:1 marketing)
A marketing approach that concentrates on treating each customers as an individual and meeting each customer's own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.
Customer service programme
Customer lifetime value (CLV)
Non-profit marketing, Direct mail, Affinity marketing, Affiliate marketing, Guarantees and warranties, Marketing myopia, Infiltration marketing, Social audit, Direct marketing, Early majority, Blanket coverage, Ansoff Matrix, Early adopters, Added value, Deduping,