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One to one marketing (1:1 marketing)
A marketing approach that concentrates on treating each customers as an individual and meeting each customer's own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.
Customer service programme
Customer lifetime value (CLV)
Field marketing, Consumer, Market leader, List building, Models (or marketing models), Market development, Beta Tests, Hard sell, Global marketing, Gross Domestic Product (GDP), Guarantees and warranties, Lead generation, Asset-led marketing, e-Commerce, Search engine marketing (SEM),