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One to one marketing (1:1 marketing)
A marketing approach that concentrates on treating each customers as an individual and meeting each customer's own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.
Customer service programme
Customer lifetime value (CLV)
Stakeholder, Direct mail, Adoption curve, International marketing, Marketing communications, List broker, Point of sale (POS), Export marketing, Adopter categories, Focus groups, Growth stage, Fast Moving Consumer Goods (FMCG), Competitor analysis, Brand value, Channels,