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One to one marketing (1:1 marketing)
A marketing approach that concentrates on treating each customers as an individual and meeting each customer's own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.
Customer service programme
Customer lifetime value (CLV)
Direct response advertising (DRA), Concordance programme, Full-service agency, Database marketing, Business to consumer (B2C), Territory, Franchising, Telesales, Ansoff Matrix, Offensive marketing, e-Marketing, Relative advantage, i-Coach, Brand value, Concept development and testing,