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One to one marketing (1:1 marketing)
A marketing approach that concentrates on treating each customers as an individual and meeting each customer's own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.
Customer service programme
Customer lifetime value (CLV)
Creatives, Test marketing, List broker, Ad rotation, Personal data, Press release, Adoption curve, Internal marketing, Background, Ambient media, Grey marketing (also called parallel importing), Internal analysis, Crisis management, Database marketing, Market development,