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The most viewed healthcare terms

The terms and definitions that have received the most views since we launched the PMliVE Glossary.

  • Unplanned cannibalisation
    The unintentional loss of sales for an existing company's product following the introduction of a similar product to the market
  • Food And Drug Administration (FDA)
    The US Department of Health and Human Services agency responsible for ensuring the safety and effectiveness of all drugs, vaccines and medical devices
  • Geo-demographics
    A method of analysis combining geographic and demographic variables
  • Brand extension
    The process by which a company develops new products to be marketed under an existing, well-known brand name 
  • Customer lifetime value (CLV)
    The profitability of customers during the lifetime of the relationship with a company or product, as opposed to the profitability of one transaction
  • Branding ladder

    See Ladder of loyalty

  • Clinical trial enrolment
    The act of signing up participants into a study. Generally this process involves evaluating a participant with respect to the eligibility criteria of the study and going through the informed consent process
  • e-Detailing
    The use of computer technology to enhance or bypass the pharmaceutical representative's traditional sales call to healthcare providers
  • European Association of Communications Agencies (EACA)
    A Brussels-based organisation the mission of which is to represent full-service advertising and media agencies and agency associations in Europe
  • Tactical planning
    Breaking down a company's wider strategic plan into more short-term, specific and deliverable tactics
  • Full-service agency
    Agency or consultancy offering clients a complete range of services
  • Competitors
    Companies that sell products or services in the same marketplace as one another
  • Data processing
    The obtaining, recording and holding of information that can then be retrieved, used, disseminated or erased. The term tends to be used in connection with computer systems
  • Grey marketing (also called parallel importing)
    The illicit sale of imported products contrary to the interests of a trademark holder, patent or copyright in the country of sale
  • Double-blind trial
    A clinical trial design in which neither the participating individuals nor the study staff know which participants are receiving the experimental drug and which are receiving either placebo or another therapy. Double-blind trials are thought to produce objective results, since the expectations of the doctor and the participant about the experimental drug do not affect the outcome.
  • Placebo effect
    The phenomenon where a person receiving an inactive substance undergoes a physical or emotional change that is not the result of any special property in the substance. These changes can often reflect the expecations of both the participant and the person administering the inactive substance, with a belief that the treatment is effective having a beneficial effect.
  • Collateral PR
    Materials such as a brochure or printed information about a company. Often support media packs and therefore maintain links with the primary source
  • Health Care Financing Administration (HCFA) (US)
    The HCFA was created in 1977 to combine under one administration the oversight of the Medicare program, the Federal portion of the Medicaid progra, and related quality assurance activities. Today, HCFA serves 67 million people, or one in four elderly, disabled and poor Americans through Medicare and Medicaid
  • Cost per thousand (CPM)
    This is a standard measurement used for determining the cost effectiveness for a specific medium or channel. Calculated by dividing the rate or specific advertisement cost by the circulation or number of readers/ users
  • Contextual marketing
    A digital marketing term, in its simplest form contextual marketing shows a user adverts based on terms for which they have searched. More advanced applications pull adverts based on the content of a website being viewed, or on an individual's browsing habits

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