Please login to the form below

Not currently logged in
Email:
Password:

The most viewed healthcare terms

The terms and definitions that have received the most views since we launched the PMliVE Glossary.

  • Tactical planning
    Breaking down a company's wider strategic plan into more short-term, specific and deliverable tactics
  • Emotional selling preposition (ESP)
    The unique associations established by consumers with particular products. For example, the emotional response to certain car marques ensures their continual success, even though other makers may offer superior performance at the same price
  • Unique visitor
    A specific IP address visiting a website for the first time in a certain period – usually a month or longer
  • Brand management
    The process by which marketers attempt to optimise the marketing mix for a specific brand
  • Penetration pricing
    The use of low pricing for a product to gain as much market share as possible in as quick a time as possible
  • e-Detailing
    The use of computer technology to enhance or bypass the pharmaceutical representative's traditional sales call to healthcare providers
  • Cost per thousand (CPM)
    This is a standard measurement used for determining the cost effectiveness for a specific medium or channel. Calculated by dividing the rate or specific advertisement cost by the circulation or number of readers/ users
  • Collateral PR
    Materials such as a brochure or printed information about a company. Often support media packs and therefore maintain links with the primary source
  • Unplanned cannibalisation
    The unintentional loss of sales for an existing company's product following the introduction of a similar product to the market
  • Competitors
    Companies that sell products or services in the same marketplace as one another
  • Food And Drug Administration (FDA)
    The US Department of Health and Human Services agency responsible for ensuring the safety and effectiveness of all drugs, vaccines and medical devices
  • Responsiveness
    The extent to which a quality-of-life instrument can detect small but clinically important changes
  • Data processing
    The obtaining, recording and holding of information that can then be retrieved, used, disseminated or erased. The term tends to be used in connection with computer systems
  • Placebo effect
    The phenomenon where a person receiving an inactive substance undergoes a physical or emotional change that is not the result of any special property in the substance. These changes can often reflect the expecations of both the participant and the person administering the inactive substance, with a belief that the treatment is effective having a beneficial effect.
  • Branding ladder

    See Ladder of loyalty

  • Behavioural targeting
    A digital marketing term used to refer to the technology employed to target users with advertisements based on previous browsing behaviour and patterns 
  • Clinical trial enrolment
    The act of signing up participants into a study. Generally this process involves evaluating a participant with respect to the eligibility criteria of the study and going through the informed consent process
  • Fair balance
    In direct-to-consumer (DTC) advertising, fair balance refers to the presentation of accurate and fair assessment of the risks, as well as the benefits of the drug
  • Market value added (MVA)
    The difference between the equity market valuation of a company and the capital contributed by investors
  • Brand mapping
    Mapping the relative position of competing brands based on mapping of customer perceptions of the brands. Also called perceptual maps, position maps and space maps

Featured jobs

Error 500 !hex:73

HTTP ERROR 500

Problem accessing /s/search.html. Reason:

    !hex:73


Powered by Jetty://



















Subscribe to our email news alerts

PMHub

Add my company
Munro & Forster

At Munro & Forster we deliver real and lasting impact for our clients.We specialise in health and wellbeing, education and...

Infographics