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The most viewed healthcare terms

The terms and definitions that have received the most views since we launched the PMliVE Glossary.

  • Tactical planning
    Breaking down a company's wider strategic plan into more short-term, specific and deliverable tactics
  • Collateral PR
    Materials such as a brochure or printed information about a company. Often support media packs and therefore maintain links with the primary source
  • Prescribing Analysis and Cost (PACT)
    A national data set recording the cost of volume of prescriptions given by GPs. This is used to monitor and control prescribing cost and to set prescribing budgets
  • Global Health Index
    An index of health status that combines all aspects of patient functioning into a single number
  • Price maker
    A producer who has enough market power to influence prices
  • Long term value (LTV)
    The value of a company or product over an extended period of time
  • Customer focus
    The organisational orientation that focuses on satisfying the needs of potential and actual customers. Customer focus is considered a key element of business success
  • Opportunities to hear (OTH)
    The number of chances a listener will get to hear an advertisment
  • Geo-demographics
    A method of analysis combining geographic and demographic variables
  • Inducements
    An incentive for a customer to commit to a purchase, eg 'special offers'
  • Database marketing

    Where customer information, stored in an electronic database, is used for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.

    See also Customer relationship management

  • Market penetration pricing
    A pricing strategy involving setting a relatively low price for a product during the introductory stage of its life-cycle to gain a share of the market which can be built upon
  • Unique visitor
    A specific IP address visiting a website for the first time in a certain period – usually a month or longer
  • Commission on Human Medicines (CHM)
    Part of the Medicines and Healthcare products Regulatory Agency (MHRA), CHM was established in October 2005 combining the responsibilities of Medicines Commission and the Committee on Safety of Medicines
  • Focus groups
    A tool for market research where small groups of customers are invited to participate in guided discussions on the topic being researched  
  • Supply chain
    The linked system involved in the production and delivery of a product. Links include manufacturers, suppliers and distributors
  • Fair balance
    In direct-to-consumer (DTC) advertising, fair balance refers to the presentation of accurate and fair assessment of the risks, as well as the benefits of the drug
  • Behavioural targeting
    A digital marketing term used to refer to the technology employed to target users with advertisements based on previous browsing behaviour and patterns 
  • Clinical trial enrolment
    The act of signing up participants into a study. Generally this process involves evaluating a participant with respect to the eligibility criteria of the study and going through the informed consent process
  • Recall test
    Evaluating the effectiveness of a company's advertising campaign by asking members of the campaign's target audience to recall advertising messages they may have read, heard or viewed

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Ashley Communications

Ashley Communications is a unique medical communications consultancy providing outstandingdirector-only service tailored to individual client needs. The company philosophy is...