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The most viewed healthcare terms

The terms and definitions that have received the most views since we launched the PMliVE Glossary.

  • Prescription Medicines Code of Practice Authority (PMCPA)
    Administers the ABPI Code of Practice independently of the ABPI in the UK. The code covers the promotion of medicines for prescribing to healthcare professionals and the provision of information to the public about prescription only medicines in the UK.
  • Prescribing Analysis and Cost (PACT)
    A national data set recording the cost of volume of prescriptions given by GPs. This is used to monitor and control prescribing cost and to set prescribing budgets
  • Above the fold
    Originally applied to printed media, the term is used to indicate whether a banner ad or other content is displayed on a web page without the need to scroll. In the event of adverts, appearing above the fold is more likely to give higher clickthrough rates. The location of 'the fold' within the web browser is dependent on the screen resolution of the user's computer
  • Value preposition
    The qualities of a good or service to fulfill the needs and wants of a customer
  • Adherence
    The percentage of doses of a drug taken correctly, as prescribed, for the required period of time, adherence is a combination of compliance and persistence, ie, the correct self-administration of treatment for the study period or treatment duration. The patient makes an informed decision about treatment and agrees this with the physician.
  • Customer relationship management (CRM)
    Tracking customer behaviour for the purpose of developing marketing and relationship-building processes that bond the consumer to the brand. Involves the coherent management of contacts and interactions with customers. (This term is often used as if it related purely to the use of IT, but IT should be regarded as a facilitator of CRM)
  • Advocacy
    The active support of a cause or course of action
  • Ad rotation
    Advertising on a website that occupy one banner position and are displayed on rotation
  • Oligopsony
    A market which contains only small amount of large buyers who make up the greatest share of purchases
  • Commission on Human Medicines (CHM)
    Part of the Medicines and Healthcare products Regulatory Agency (MHRA), CHM was established in October 2005 combining the responsibilities of Medicines Commission and the Committee on Safety of Medicines
  • Cost-effectiveness (in media/advertising)
    A measure of media effectiveness based on a comparison of potential or actual audience and the cost for placement, usually expressed as cost-per-thousand persons viewing
  • Australian Medical Association (AMA)
    The Australian Medical Association represents the registered medical practitioners (doctors) and medical students of Australia 
  • Audit Bureau of Circulation (ABC)
    Carries out independent audits of the circulation of printed publications
  • Order bias
    A situation in market research where a questionnaire participant tends to favour certain answers because of their position in a list, with those near the end and beginning more likely to be remembered
  • Market challenger
    A company already holding a major share in the market and competing with the current market leader
  • Market skimming pricing
    A method of pricing involving setting a high initial price for a product to attract buyers with suitable resources who also have a strong want for the product
  • Clinical trial

    A clinical trial is a research study into a new therapies, vaccines or new ways of using known treatments to determine the safety and efficacy of a drug before it reaches the public. Clinical trials are also referred to as medical research or research studies.

    Trials are conducted in four phases with an increasing number of patients enrolled at each phase:
    Phase I – involves a small number of participants and tests the actions of the drug in humans
    Phase II – evaluates the drug for a particular indicated use
    Phase III – gathers additional evidence on a drug once preliminary effectiveness has been proved
    Phase IV – ongoing research after the drug has gone to market

  • Boston matrix
    A product portfolio evaluation tool developed by the Boston Consulting Group, the matrix categorises products into one of four classifications based on market growth and market share. 

    The four classifications are:

    Cash cow – low growth, high market share
    Star – high growth, high market share
    Problem child – high growth, low market share
    Dog – low growth, low market share
  • British National Formulary (BNF)
    A national reference providing guidance on prescribing, dispensing and administering medicines in Britain
  • Affiliate marketing
    A form of marketing or advertising used on the internet. Companies that sell products or services online link to relevant sites. The advertising on the other or 'affiliate' sites is paid for according to results

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