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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Moving annual total (MAT)
    The total value of a variable, such as sales figures for a product, over the course of the previous 12 months. This is a rolling yearly sum, so changes at the end of each month with data from the new month added to the total and data from the first month of the period taken away
  • Account management
    The process by which an agency or supplier manages the needs of a client
  • e-Learning
    Interactive online tutorials, accessed via the internet or a company intranet
  • Modular training
    A system where training is divided into independent modules or units and delivered over an extended period of time
  • Delegate
    A participant at a professional training course, workshop or seminar
  • Quota
    The required number of units of a particular product
  • Peer to peer (P2P) marketing
    A promotional technique where customers are encouraged to promote the product to other potential customers. Examples include web sites that offer discounts to customers who recruit new members for the site
  • Marketing decision support system (MDSS)
    A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions
  • Concept development and testing
    A stage in the product (or service) development process where marketers attempt to obtain initial feedback about their ideas from both external and internal stakeholders
  • Brand reinforcement
    Reassuring current beliefs or attitudes towards a brand. This is often a common advertising objective

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Ogilvy Healthworld

'We have a habit of divine discontent with our performance.It is an antidote to smugness.'So said David Ogilvy. And so...