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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Moving annual total (MAT)
    The total value of a variable, such as sales figures for a product, over the course of the previous 12 months. This is a rolling yearly sum, so changes at the end of each month with data from the new month added to the total and data from the first month of the period taken away
  • Marketing decision support system (MDSS)
    A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions
  • Peer to peer (P2P) marketing
    A promotional technique where customers are encouraged to promote the product to other potential customers. Examples include web sites that offer discounts to customers who recruit new members for the site
  • Concept development and testing
    A stage in the product (or service) development process where marketers attempt to obtain initial feedback about their ideas from both external and internal stakeholders
  • Equivalent advertising value (EAV)
    EAV is generally used by the Public Relations Industry as a device to measure the advantage to a client from media coverage of a PR campaign
  • Defining Advertising Goals for Measured Advertising Response (DAGMAR)
    Describes a model for planning advertising in such a way that its success can be quantitatively monitored
  • Brand reinforcement
    Reassuring current beliefs or attitudes towards a brand. This is often a common advertising objective
  • Account management
    The process by which an agency or supplier manages the needs of a client
  • Cost consequences analysis (CCA)
    This is a form of economic evaluation in which the outcomes (of which a variety of measures are normally presented) are reported separately from costs
  • Marketing cost analysis
    Examining the cost associated with each individual marketing activity to assess the profitability of each

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CMC is a leading global agency dedicated to healthcare communications across the lifecycle. We combine scientific acumen, excellence in delivery...