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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Account management
    The process by which an agency or supplier manages the needs of a client
  • e-Learning
    Interactive online tutorials, accessed via the internet or a company intranet
  • Modular training
    A system where training is divided into independent modules or units and delivered over an extended period of time
  • Delegate
    A participant at a professional training course, workshop or seminar
  • Quota
    The required number of units of a particular product
  • Moving annual total (MAT)
    The total value of a variable, such as sales figures for a product, over the course of the previous 12 months. This is a rolling yearly sum, so changes at the end of each month with data from the new month added to the total and data from the first month of the period taken away
  • Defining Advertising Goals for Measured Advertising Response (DAGMAR)
    Describes a model for planning advertising in such a way that its success can be quantitatively monitored
  • Peer to peer (P2P) marketing
    A promotional technique where customers are encouraged to promote the product to other potential customers. Examples include web sites that offer discounts to customers who recruit new members for the site
  • Equivalent advertising value (EAV)
    EAV is generally used by the Public Relations Industry as a device to measure the advantage to a client from media coverage of a PR campaign
  • Marketing decision support system (MDSS)
    A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions

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