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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Account management
    The process by which an agency or supplier manages the needs of a client
  • e-Learning
    Interactive online tutorials, accessed via the internet or a company intranet
  • Modular training
    A system where training is divided into independent modules or units and delivered over an extended period of time
  • Delegate
    A participant at a professional training course, workshop or seminar
  • Quota
    The required number of units of a particular product
  • Moving annual total (MAT)
    The total value of a variable, such as sales figures for a product, over the course of the previous 12 months. This is a rolling yearly sum, so changes at the end of each month with data from the new month added to the total and data from the first month of the period taken away
  • Equivalent advertising value (EAV)
    EAV is generally used by the Public Relations Industry as a device to measure the advantage to a client from media coverage of a PR campaign
  • Marketing cost analysis
    Examining the cost associated with each individual marketing activity to assess the profitability of each
  • Concept development and testing
    A stage in the product (or service) development process where marketers attempt to obtain initial feedback about their ideas from both external and internal stakeholders
  • Cost consequences analysis (CCA)
    This is a form of economic evaluation in which the outcomes (of which a variety of measures are normally presented) are reported separately from costs

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Guerilla Communications

Guerilla is a fully integrated marketing communications and branding agency with offices in Newcastle Upon Tyne and London. They offer...