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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Focus groups
    A tool for market research where small groups of customers are invited to participate in guided discussions on the topic being researched  
  • Detail aid
    A printed booklet, brochure or an electronic document containing product information, usually relating to its efficacy, tolerability, dosing and administration together with clinical trial data supporting the manufacturer's claims. Generally used by pharmaceutical representatives, this is a marketing tool incorporating creative elements such as photographs, slogans and brand logos
  • Market development
    The strategy of offering existing products to potential new markets, increasing sales by developing a new customer group
  • Risk analysis
    Identifying and evaluating both internal and external vulnerabilities of a business during strategic planning
  • International nonproprietary name (INN)
    A unique, globally recognised name recommended by the World Health Organisation (WHO) to identify pharmaceutical substances. Also known as a 'generic' name
  • Opportunities to see (OTS)
    The number of chances a reader/viewer will get to see an advertisement
  • Generic name
    The non-proprietary name coined for a drug or chemical not subject to proprietary (trademark) rights and recommended or recognised by an official body
  • Economic value added (EVA)
    EVA  (Economic Value Added) is an estimate of true economic profit after making corrective adjustments to Generally Accepted Accounting Principles (GAAP) accounting, including deducting the opportunity cost of equity capital
  • Marketing strategy
    The set of objectives and decisions an organisation makes to satisfy its target market and support the organisation’s overall business strategy
  • European Federation of Pharmaceutical Industries (EFPIA)
    EFPIA represents the pharmaceutical industry operating in Europe. Through its direct membership of 32 national associations and 40 leading pharmaceutical companies, EFPIA is the voice on the EU scene of 2,200 companies committed to researching, developing and bringing to patients new medicines that will improve health and the quality of life around the world

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Spoonful of Sugar

Spoonful of Sugar (SoS) is a unique and diverse team of specialists in illness and medicines-related behaviour, hand-picked from academic,...