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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Data collection
    The process of collecting market research data accomplished through interviewing or surveying
  • Launch plan
    The promotional strategy for the introduction of a new product
  • Demographics
    Information about the target audience, such as age, gender, race etc…
  • Drug tariff
    A monthly UK publication used as a reference for the payment and repayment of NHS prescription costs in the UK by pharmacists or doctors dispensing in primary care. It covers such issues as the costs of prescription payments for patients, costs of appliances and blacklisted medicines
  • Cost-effectiveness analysis (health economics)
    A form of economic evaluation in which the results are expressed as a ratio of cost per unit of health outcome, the latter is normally being expressed in 'natural units' (eg, mm Hg change in blood pressure, symptom free days) 
  • Health Status Instrument (Pharmacoeconomics)
    A collection of questionnaires, interview schedules, administrative procedures and scoring instructions for a health status measure
  • Ladder of loyalty
    A tool used in marketing that identifies a path for consumers to follow using integrated marketing communications techniques, with the consumer’s loyalty increasing along the way.
  • Market positioning
    The consumer perception of a product in relation to its market competitors. The company behind the product can attempt to manipulate this position
  • Competitor analysis
    A comparison of a brand against competitors. Can be measured in various ways
  • Campaign
    Organised course of action, carefully planned to achieve pre-defined objectives. Can relate to marketing, advertising, sales, PR or any other part of the marketing mix

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Portland Health supports organisations in the health and well-being, pharmaceutical and social care sectors as they adapt to the challenges...