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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Competitors
    Companies that sell products or services in the same marketplace as one another
  • Investigational new drug (IND)
    A new drug used in a clinical investigation
  • Market penetration strategy
    The strategy designed to bring about the changes in customers' beliefs, attitudes and behaviours caused by sales and marketing activity to increase a company's sales and market share
  • e-Detailing
    The use of computer technology to enhance or bypass the pharmaceutical representative's traditional sales call to healthcare providers
  • Marketing orientation
    A form of business strategy where the company's direction is determined by the customers' needs and wants
  • Executive summary
    Listing or summary of key content/findings
  • Key opinion leader (KOL)
    Consultant or acknowledged expert whose early and enthusiastic endorsement of a new treatment or treatment protocol is sought because they are respected and influential in that market
  • Penetration pricing
    The use of low pricing for a product to gain as much market share as possible in as quick a time as possible
  • Internal analysis
    Evaluating a company's strengths, weakness and opportunities with a study of the company’s internal marketing resources
  • Cost leadership
    The strategy of producing goods at a lower cost than one's competitors

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