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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Data collection
    The process of collecting market research data accomplished through interviewing or surveying
  • Launch plan
    The promotional strategy for the introduction of a new product
  • Demographics
    Information about the target audience, such as age, gender, race etc…
  • Key success factor (KSF)
    Those functions, activities, or business practices, defined by the market not the company, and as viewed by customers that are critical to the company/customer relationship
  • Cost-effectiveness analysis (health economics)
    A form of economic evaluation in which the results are expressed as a ratio of cost per unit of health outcome, the latter is normally being expressed in 'natural units' (eg, mm Hg change in blood pressure, symptom free days) 
  • Health Status Instrument (Pharmacoeconomics)
    A collection of questionnaires, interview schedules, administrative procedures and scoring instructions for a health status measure
  • Ladder of loyalty
    A tool used in marketing that identifies a path for consumers to follow using integrated marketing communications techniques, with the consumer’s loyalty increasing along the way.
  • Market positioning
    The consumer perception of a product in relation to its market competitors. The company behind the product can attempt to manipulate this position
  • Competitor analysis
    A comparison of a brand against competitors. Can be measured in various ways
  • Campaign
    Organised course of action, carefully planned to achieve pre-defined objectives. Can relate to marketing, advertising, sales, PR or any other part of the marketing mix

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Sixty years ago Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call.They introduced a new...