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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Demographics
    Information about the target audience, such as age, gender, race etc…
  • Drug tariff
    A monthly UK publication used as a reference for the payment and repayment of NHS prescription costs in the UK by pharmacists or doctors dispensing in primary care. It covers such issues as the costs of prescription payments for patients, costs of appliances and blacklisted medicines
  • Cost-effectiveness analysis (health economics)
    A form of economic evaluation in which the results are expressed as a ratio of cost per unit of health outcome, the latter is normally being expressed in 'natural units' (eg, mm Hg change in blood pressure, symptom free days) 
  • Health Status Instrument (Pharmacoeconomics)
    A collection of questionnaires, interview schedules, administrative procedures and scoring instructions for a health status measure
  • Market positioning
    The consumer perception of a product in relation to its market competitors. The company behind the product can attempt to manipulate this position
  • Competitor analysis
    A comparison of a brand against competitors. Can be measured in various ways
  • Campaign
    Organised course of action, carefully planned to achieve pre-defined objectives. Can relate to marketing, advertising, sales, PR or any other part of the marketing mix
  • Packaging
    The material used to cover and protect goods. In medicine, this will contain a label with important information about the treatment
  • Marketing information
    The data that company's use to support decisions made in the marketing process
  • Medicines and Healthcare products Regulatory Agency (MHRA)
    An executive agency of the Department of Health that is responsible for ensuring that medicines and medical devices work, and are acceptably safe

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Merrill Brink International

Merrill Brink International is a leading provider of life sciences, legal, financial, manufacturing and corporate language solutions for global companies....