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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Display advertisement
    This describes any advertisement other than a classified ad in print media 
    Also; an ad that stands alone, such as window sign
  • Pull promotion
    A promotional strategy involving communicating with the customer directly in order to make them demand the product, and 'pull' it down through the distribution chain. Advertising and consumer promotion are large parts of this strategy.
  • Cost-effective (healthcare economics)
    The description applied to an intervention for which the costs are justified by the benefits provided
    A framework for viewing the macro environment involving the elements: political, economic, socio-cultural, technological, legal and environmental
  • Direct mail
    The delivery of an advertising or promotional message to customers or potential customers either via post or email
  • Above the line

    Advertising for which a payment is made and for which commission is paid to the advertising agency.
    (See also 'below the line' and 'push versus pull promotion')

  • Point-of-purchase displays
    A promotional display for a product placed in a retail outlet that attract intention and inform potential customers about an over-the-counter product in a location where it can be purchased
  • Dose-ranging trial
    A clinical trial in which two or more doses of an agent (such as a drug) are tested against each other to determine which dose works best and is least harmful.
  • Endpoint
    Overall outcome that a clinical trial protocol is designed to evaluate
  • Situation analysis
    The self-examination carried out by a company before it begins the marketing planning process. Defining where a company is allows it to work out specific areas where it needs to target in its strategy

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