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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Ambient media
    Sometimes known as 'fringe media', ambient media describes advertising that occurs in a non-standard medium, eg, advertising that appears on hot air balloons, theatre tickets, cricket pitches, even pay slips or is projected onto buildings. Not usually seen in pharmaceutical marketing except for corporate campaigns
  • Cognitive dissonance
    Emotion that runs through a customer after they have made a purchase and begin to rethink their purchase when new alternatives are exposed. Consumers will try to rationalise their choice by focusing on the advantages to the product that they have purchase
  • Standard of care
    A guideline for the treatment of a condition that can be general or specific. Scientific evidence is gathered to help professionals determine the level of care a patient should expect
  • Data collection
    The process of collecting market research data accomplished through interviewing or surveying
  • Launch plan
    The promotional strategy for the introduction of a new product
  • Demographics
    Information about the target audience, such as age, gender, race etc…
  • Drug tariff
    A monthly UK publication used as a reference for the payment and repayment of NHS prescription costs in the UK by pharmacists or doctors dispensing in primary care. It covers such issues as the costs of prescription payments for patients, costs of appliances and blacklisted medicines
  • Cost-effectiveness analysis (health economics)
    A form of economic evaluation in which the results are expressed as a ratio of cost per unit of health outcome, the latter is normally being expressed in 'natural units' (eg, mm Hg change in blood pressure, symptom free days) 
  • Health Status Instrument (Pharmacoeconomics)
    A collection of questionnaires, interview schedules, administrative procedures and scoring instructions for a health status measure
  • Ladder of loyalty
    A tool used in marketing that identifies a path for consumers to follow using integrated marketing communications techniques, with the consumer’s loyalty increasing along the way.

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Complete Medical Communications (CMC)

CMC is a leading global agency dedicated to healthcare communications across the lifecycle. We combine scientific acumen, excellence in delivery...