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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Efficacy
    The effect of treatment as measured in the controlled environment of a clinical trial. A drug passes efficacy trials if it is effective at the dose tested and against the illness for which it is prescribed.
  • Brief summary
    In US prescription drug advertising, a true statement of information relating to the side effects, contraindications and effectiveness of the drug. Required by the Federal Food, Drug, and Cosmetic Act (FDCA)
  • Investigational new drug (IND)
    A new drug used in a clinical investigation
  • Experimental drug
    A drug that is not licensed for use in humans, or as a treatment for a particular condition
  • Defined daily dose (DDD)
    This is a pharmacoeconomic term for the average maintenance dose for the clinical indication of a drug in adult patients
  • Concordance
    Patient concordance is achieved by a patient entering into an agreement or partnership with a prescriber/ healthcare professional concerning the need for treatment and ongoing use of a medication
  • Cohort
    A group of individuals with some characteristics in common in epidemiology
  • e-Marketing
    Marketing conducted electronically, usually over the internet 
  • e-Prescribing
    The ability of a physician to submit a 'clean' prescription directly to a pharmacy from the point of care
  • Phase I trials
    The first in a series of studies each drug goes through before reaching the public. Phase 1 trials involve a small number of subjects (either patients or healthy participants depending on the trial), and seek to determine the metabolism and pharmacologic actions of drugs in humans, as well as any side-effects. Subjects are recruited slowly, beginning with very small dosages, with the dosage and number of subjects building over a period of time

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Sixty years ago Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call.They introduced a new...