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Trending healthcare terms

Browse the most popular healthcare terms of the last few days

  • Small to medium enterprise (SME)
    Term to describe the size of a business based on employee numbers, annual turnover, assets and owenership. In the EU a firm is an SME if it has fewer than 250 employees and an annual turnover between €7m and €40m. Medium business have between 50 and 249 employees and small business have up to 49 employees. Small businesses include micro businesses, which can be defined as having up to five employees
  • Market research
    The collection and analysis of data concerning a company's products, customers and markets places. Primary and secondary research tools are used to understand these elements and help a company make successful decisions
  • Abbreviated advertisement (UK)
    Advertisements which are no larger than 420cm2. Abbreviated ads are exempt from the requirement to include prescribing information for the product advertised, providing they comply with specific requirements of the ABPI Code of Practice
  • Brand value
    This described the value that a brand would be given if represented on a company balance sheet
  • Packaging
    The material used to cover and protect goods. In medicine, this will contain a label with important information about the treatment
  • Marketing information
    The data that company's use to support decisions made in the marketing process
  • Four Ps
    The controllable inputs behind how a company pursues its marketing objectives – product, price, promotion and place.
  • International marketing
    Marketing activities carried out by organisations in more than one country
  • Medicines and Healthcare products Regulatory Agency (MHRA)
    An executive agency of the Department of Health that is responsible for ensuring that medicines and medical devices work, and are acceptably safe

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Watermeadow Medical is an award-winning, international agency with offices in Oxford and Manchester, UK and New York, USA. ....