Universal WorldEvents is a full service global event management company specialising in serving the healthcare sector.
Idis, a global leader in MAPs, looks at the best strategies for optimising the product experience and value on all sides.
Dominic Tyer and the team round-up 2012’s biggest stories in digital marketing, social media and mHealth, and look ahead to the trends and developments we can expect in 2013
Daniel Ghinn, CEO at Creation Healthcare, takes a detailed look at how to work with digital opinion leaders to engage and activate new online advocates
A guide to CRO capabilities, partnerships and clinical development plans
In an environment where partnerships of varying k inds are key to imporivng patient care and outcomes, while the need for cost-containment lurks around every corner, clinical homecare has a lot to offer.
As worldwide austerity measures continue to force the issue of value and demand parity between cost and benefit, Inside Market Access tackles these key issues and more.
Media agencies are independent of specific marketing disciplines and, as such, can become trusted advisers in the strategic development of a communications plans.
Pharma hasn't been as slow to the digital party as some critics would have us believe. But armed with enthusiasm to conquer a new frontier, a number of companies have forgotten some of the key principles of marketing in pursuit of a digital dream. This guide offers you the know how to engage online and avoid the digital trap.
In healthcare, gaming offers a wealth of opportunities to improve patient health and wellbeing. With this guide you can explore the theory, dynamics, the 'rules' of application and future ways that you might wish to use gamification.