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10 ways to optimise patient access through the product life cycle with Managed Access Programmes

10 Ways digital opinion leaders

Demand for access to innovative medicines can start building well before drug approval and may continue right through to discontinuation of a product line.

So enabling and maintaining access for patients indeed should be a strategic imperative from top management down. Companies should start thinking about Managed Access Programmes (MAPs) as early as possible in the transition from drug development to commercialisation.

Idis, a global leader in MAPs, looks at the best strategies for optimising the product experience and value on all sides.

View: 10 Ways ... to activate digital opinion leaders online

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Welcome to HAVAS LYNX, a leading global healthcare communications group....

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