Please login to the form below

Not currently logged in
Email:
Password:

Digital Health: Building Social Confidence in Pharma

digital health publication

With a greater number of patients seeking health information online and engaging in two-way conversations with other patients and caregivers via social media, the healthcare industry has entered an exciting and game-changing era.

In fact, 72 per cent of online U.S. adults have looked for health information online in the past year, and a similar proportion of European online consumers are social health users. Moreover, a recent study found that adoption of physician-only social networks by European doctors almost doubled in 2012.

It has never been more imperative for pharmaceutical companies to engage with their audiences and become part of the conversation – by building valuable relationships with patient communities, participating in disease awareness, listening and gaining insight into physician, patient, and community needs.

Weber Shandwick is widely known as a thought leader in digital media and communications trends in the healthcare industry. To answer the frequently asked question of how to build the social confidence of healthcare companies in a heavily regulated sector, Digital Health: Building Social Confidence in Pharma examines what social engagement means to a rapidly-changing pharmaceutical industry.

View Digital Health: Building Social Confidence in Pharma online or email ThoughtLeadership@webershandwick.com for more information about the publication

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Anthill Agency

Digital communications agency empowering clients through their digital transformation journey. Whether through training, delivering solutions or devising digital strategies, we...

Infographics