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PME guide to international media procurement

PME guide to international media procurementMedia agencies are independent of specific marketing disciplines and, as such, can become trusted advisers in the strategic development of a communications plans.

Yet, the centralised approach that pharma is taking to the procurement of other marketing disciplines, is not being applied to media planning and buying.

Given the industry-wide imperative to drive efficiency, improve productivity and deliver greater value, it is not time for media agencies to share centre stage?

View PME guide to international media procurement online

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