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'How to' Guide to Gamification

Guide to GamificationIn healthcare, gaming offers a wealth of opportunities to improve patient health and wellbeing. Taking care to avoid trivialising serious conditions, potential exists for:

  • Connecting people with chronic illnesses
  • Helping patients adhere to regimes
  • Educating HCPs as well as their patients
  • Adopting tried and tested 'user journey' techniques in other areas of loyalty and advocacy
  • Possibly solving complex problems through collective thinking

The opportunities are just starting to become a reality. With this guide you can explore the theory, dynamics, the 'rules' of application and future ways that you might wish to use gamification.

Read Guide to Gamification online 

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Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...