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Inside: Market Access

Inside: Market AccessAchieving success in market access requires multi-disciplinary commitment, coupled with the foresight and skill to adapt to the constantly changing global market access environment.

Worldwide austerity continues to force the issue of value and demands parity between cost and benefit. In addition to national cost-effectiveness bodies such as NICE and IQWIG, regional equivalents are springing up across Europe and Asia with the aim of maximising value.

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How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

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