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PME supplements

10 ways to optimise patient access through the product life cycle with Managed Access Programmes

Idis, a global leader in MAPs, looks at the best strategies for optimising the product experience and value on all sides.

Digital Yearbook 2012

PME Digital Yearbook 2012

Dominic Tyer and the team round-up 2012’s biggest stories in digital marketing, social media and mHealth, and look ahead to the trends and developments we can expect in 2013

10 Ways to activate digital opinion leaders

10 Ways digital opinion leaders

Daniel Ghinn, CEO at Creation Healthcare, takes a detailed look at how to work with digital opinion leaders to engage and activate new online advocates

Inside: CRO

Clinical research organisations and pharma

A guide to CRO capabilities, partnerships and clinical development plans

Clinical Homecare

In an environment where partnerships of varying kinds are key to imporivng patient care and outcomes, while the need for cost-containment lurks around every corner, clinical homecare has a lot to offer.

Inside: Market Access

Pharma market access guide

As worldwide austerity measures continue to force the issue of value and demand parity between cost and benefit, Inside Market Access tackles these key issues and more.

PME guide to international media procurement


Media agencies are independent of specific marketing disciplines and, as such, can become trusted advisers in the strategic development of a communications plans.

Avoiding the pharma digital trap

Rapp - Avoiding the pharma digital trap

Pharma hasn't been as slow to the digital party as some critics would have us believe. But armed with enthusiasm to conquer a new frontier, a number of companies have forgotten some of the key principles of marketing in pursuit of a digital dream. This guide offers you the know how to engage online and avoid the digital trap.

'How to' Guide to Gamification

Gamification guide

In healthcare, gaming offers a wealth of opportunities to improve patient health and wellbeing. With this guide you can explore the theory, dynamics, the 'rules' of application and future ways that you might wish to use gamification.

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Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching...