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Beyond the blame game: improving patient, physician, pharma relations

We often hear patients report a lack of ‘connection’ with their physician, and where lifestyle plays a role in the development of a disease, such as obesity or type 2 diabetes, patients may even feel the doctor blames them for their condition.

So how can patients and healthcare professionals move beyond the ‘blame game’? This webinar will explore:

  • How HCPs and patients can establish a better partnership
  • The role pharma can play in facilitating this change
  • Opportunities for intervention at key points in the patient journey
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