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The global data warehouse approach isn’t working. Take this opportunity to find out why, and discover how to align business intelligence globally but deploy it locally.


This free webinar will showcase the technical solutions needed to achieve the 'Holy Grail' of aligned global analytics working locally for your countries. Discover how to approach the architecture and technology needed to achieve alignment and get a chance to ask questions about the key benefits and deliverables.

Data Intelligence (DI) is an award-winning vendor with a unique proven solution for International analytics. DI was founded by ex-IMS International colleagues Mike Askew and Jon Axon to address the un-met need to cohesively manage pharma clients' disparate sales and marketing data. Seven years on DI services pharma companies globally.  PharmaANALYTICSTM from DI is a mature platform which cost-effectively scales globally across markets, regions and countries, yet deploys locally and regionally, remaining highly relevant to all users. PharmaANALYTICSTM from DI delivers a globally aligned BI programme, leveraging the benefits of scale and re-use, while delivering relevant insights to all users.

Speaker Biographies:

Mike Askew

Mike Askew, MD Data Intelligence. In 2006 Mike believed the Pharmaceutical industry needed a specialist partner who could bring together all the data that Pharma Business Information departments require in one easy to use, accessible place - this was the vision for the PharmaANALYTICSTM platform.
Mike has worked in Business Intelligence within the Pharma industry for 20 years and was responsible for the development of several products widely used within the industry today. Prior to co-founding Data Intelligence, Mike worked as a Program Director at Nielsen and a Product Development Director at IMS Health. He holds a degree in Business and Economics from the University of Sheffield.


Jon Axon

Jon Axon, Chief Architect Data Intelligence. Jon co-founded Data Intelligence in 2006 with the vision of developing cutting-edge, innovative and affordable business intelligence solutions for the pharmaceutical industry.  He has led the company's technical direction since its inception - including the development of the PharmaANALYTICSTM platform.
Jon has worked in Business Intelligence within the Pharmaceutical industry for over a decade and has architected a wide range of successful SFE and Market Research systems. He has particular expertise with data integration and development of analytical applications using the Microsoft BI Platform. Jon previously worked as a Technical Architect at IMS Health. He holds degrees in Mathematics from the University of Cambridge, and in Software Development from the Open University.


PharmaANALYTICS Data Intelligence

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