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Authentic Engagement in Healthcare

What does ‘authenticity’ mean to the healthcare sector and how can companies best build authentic relationships with their stakeholders?

For the past few years FleishmanHillard has researched the concept of authenticity and how the ‘authenticity gap’ between expectations and experience can impact the reputation of a company or sector.

This work has produced nine drivers of reputation, which provide actionable insights for companies seeking to manage their reputation more effectively.

On 24 November this PMGroup webinar, in association with FleishmanHillard, will draw on the latest UK research, with additional examples from Canada, Japan and Germany, and provide practical examples of how to remain authentic in an inauthentic world.

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