public affairs early during the development and commercialisation process of a
new asset is critical to success when demonstrating value to payers and policy
how can the pharmaceutical industry best support these key stakeholders and the
wider healthcare community when it comes to realising the potential of
Monday 28 November, Cello Health, in association with PMGroup, will host a free
webinar on how to reach the tipping point of stakeholder engagement. The webinar
will review the ‘total quality management’ model and deliver key learnings,
tools and tactics from aligned and well-evidenced programmes that have
followed this model.
The rapid development of multichannel communication opens new opportunities to provide high-value experiences for healthcare professionals and gives you more places than ever to tell your product story. But unless...
Across the healthcare and pharmaceutical industries, the initiatives to better understand the patient journey and lower healthcare costs have been growing in magnitude. One solution that has repeatedly been raised...