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Communicating innovation to payers and policy makers
Involving public affairs early during the development and commercialisation process of a new asset is critical to success when demonstrating value to payers and policy makers.

But how can the pharmaceutical industry best support these key stakeholders and the wider healthcare community when it comes to realising the potential of innovation?

On Monday 28 November, Cello Health, in association with PMGroup, will host a free webinar on how to reach the tipping point of stakeholder engagement. The webinar will review the ‘total quality management’ model and deliver key learnings, tools and tactics from aligned and well-evidenced programmes that have followed this model.


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Page & Page is a new kind of marketing communications consultancy. We change beliefs and behaviours to improve health outcomes...

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